The Falcons Team Up with the Georgia Lottery and Waffle House on a New Instant Win Game

The Atlanta Falcons and the Georgia Lottery are taking their instant win lottery game to new heights through a partnership with the Waffle House. The collaborating parties recently announced the launch of the $5 "In the House" instant win game, which allows fans a chance to win $250,000 and many other great prizes. Through the partnership with Waffle House, all non-winning tickets can also be redeemed for a free waffle and a second-chance drawing for a chance to win a $200,000 dream home makeover.

The Falcons, Waffle House, and the Georgia Lottery have collaborated on several initiatives to help drive awareness for the "In the House" game, including a plethora of branding and activation at the Falcons first few games of the season.

Check out some ways that the Falcons, Waffle House, and the Georgia Lottery are bringing the initiative to life for fans on gameday below: 

Activation at Falcons Landing

Halftime "In the House" Performance Featuring a Prominent Branding Stunt at Mid-Field

Falcons Cheerleader Video Messages

Kia Motors Hooks Falcons Fans Up with a True Prize

Kia Motors and the Atlanta Falcons are teaming up to leverage their partnership in an unbelievable way in 2010 that truly benefits fans. The two parties are collaborating on a limited time offer that enables fans who purchase a new Kia at a participating Georgia Kia dealership to receive (2) tickets to every Atlanta Falcons home game!

To qualify, fans must complete a purchase or lease of a 2009, 2010, or 2011 Kia brand vehicle at (1) of (9) participating Kia dealerships in Georgia between July 1st and August 31st. Each person who makes a purchase will receive (2) tickets to every Falcons game during the 2010 season while supplies list.

Check out the terrific promotion on the Falcons' website here.