Football Fans Test Their Skills at Bud Light Fan Camp

Anheuser-Busch unveiled its new "Bud Light Fan Camp" display at the 2011 NFL Pro Football Hall of Fame Ceremonies this week in Canton, OH. The elaborate Fan Camp footprint features a number of football-related related activities for fans to enjoy with a Bud Light twist, including:

  • An obstacle course that fans race head-to-head through while holding a tray of Bud Light bottles
  • A precision pass display where fans are challenged with throwing footballs at moving Bud Light bottle targets while holding a beer
  • A cannon catch display where fans have to try to catch (8) different passes moving at high rates of speed and in different directions
  • A field goal kick display
  • EA Sports Madden NFL '12 competitions
  • Flag Football ... and more!

The Bud Light Fan Camp serves as an interactive means to allow fans to enjoy the challenges of training camp while engaging with the brand first-hand. The mobile footprint will travel to 60 cities over the course of a 15-week tour during the Fall.

Fans who participate in the Bud Light Fan Camp display can amass points based on their performances, with the team garnering the most total points winning a trip to the Pro Bowl in Honolulu, Hawaii and a chance to compete in the Bud Light Fan Camp Finals the day after the game.

Check out some of the interactive elements from the Bud Light Fan Camp display below:

Obstacle Course

Precision Pass

Cannon Catch

Enclosed below are some additional photos of the footprint:

The Big Ten Leads the Way with Fan Camp...

Are you looking for new ways to generate league/team awareness? Are you looking to create an intriguing campaign that utilizes a collection of team marks?

The Big Ten recently released a tremendous messaging campaign designed to drive awareness and affinity for the member Universities of the Big Ten Conference. The campaign is centered around a group of kids who attend Big Ten Fan Camp to learn more about their favorite teams.

The campaign serves as an excellent example for leagues looking to create a humorous, appealing message to promote their member organizations. After viewing so many stiff commercial adverts produced by Universities (that are shown during games), the Big Ten Fan Camp serves as a nice refresher. Look for more humorous campaigns from the Big Ten in the near future!

On a side note, the thought of University Athletic Departments holding fan camps (especially for young fans if done the right way like Football 101 sessions) could serve as a channel to generate a significant amount of revenue!