Take Your Outdoor Sports Digital Efforts to New Heights

Are you looking for new ways to engage consumers in outdoor settings? Are you looking to capitalize on the growing usage of mobile phones?

Take a quick look at a terrific outdoor digital initiative DDB recently executed on behalf of McDonald's in Stockholm. The outdoor game tasked consumers with taking a picture on their cell phone of menu items that bounced and soared past the screen. Can you say engaging?

Now take a quick moment to think of all the applications this could have in the sports space. A team that prominently features a similar digital display piece on the facade of their stadium/arena could create a similar offering that tasks fans with taking camera pictures of:

  • Dropping tickets - A team could allocate a block of 100 tickets per game discounted at 50% off to fans who take a picture of a dropping ticket on their cell phone and take it to the Will Call counter for purchase
  • Dropping balls - Teams could make this item very hard to catch (fast speeds) and offer autograph merchandise to any fans who are able to take a picture of it on their phone
  • Dropping concessions (hot dogs, popcorn, etc.) - Teams could offer free/discounted concessions items to fans who are able to take pictures of these items on their mobile phone
  • Partner Discounts (dropping movie tickets, free gas vouchers, project starters, etc.)
  • Dropping dollar bills - Teams can offer $5 bills that are redeemable for a $20 purchase in the team store on game day
  • Dropping Mascot - Teams can offer fans, who take a picture of the mascot soaring across the screen, the chance to partake in unique experiences at the ballpark (promotions, video board cameos, behind-the-scenes tours, promotional giveaway opportunities, etc.)

Digital boards located outside stadium venues offering similar digital games could serve as a great way to reward fans who aren't able to make it into the game or come to attend a watch party. Consider this tactic when you are looking for new ways to reward those attending games (pre-game and post-game), not attending games (premier games, watch parties), and are looking for a reason to just stop by and check out the stadium during the week.

AB Scores with Mascot Can Race Between Periods

Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment?

The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lime can that was heightened by a intro piece that was very well done  While most teams simply execute a contest between periods, the Griffins really took the promotion to the next level with the creative training lead-in.

The Griffins' Mascot Can Race is a simple intermission tactic, but serves as an effective way to drive fan excitement for Anheuser-Busch brands when most fans are heading out to the concourse to purchase their favorite beverage! Check it out below!

Use the Penalty Box to Promote Green Initiatives

Is your hockey organization looking for new ways to "go green" on game day? Are you looking for new ways to promote partners who support green initiatives during the game?

A pair of green men have become local legends at Vancouver Canucks games after being shown on CBC television taunting players from opposing teams seated in the penalty box. When opposing players are forced into the box, the "green guys" come up with creative ways to distract the players and attract the attention of fans seated throughout the arena. The Canucks' "green guys" have established an official Facebook page that has generated 14,000+ followers and features a collection of pictures, videos, and fan discussions. 

It is hard to depict whether the "green guys" initiative is a team-run initiative (if so, it's becoming a tremendous ploy to drive fan excitement), but whoever is behind the stunt is doing a tremendous job attracting a loyal following. 

If league rules permit, other hockey organizations (from all levels) should consider turning the penalty box into a "green experience":

  • A team partner that supports green initiatives can feature "green-specific" signage in the box, brand two (2) green men seated adjacent to the box (who are there to drive attention to the cause), and distribute green vouchers/giveaways to select sections any time an opposing player is put in the penalty box ... A cheap, creative way to drive awareness for green initiatives!

Check out the Vancouver Canucks' "green guys" in action below:

Drive Excitement with Fan Makeovers and Look-A-Like Segments...

Are you looking for new ways to leverage hair salon/cosmetic surgeon/exercise and fitness partners? Are you looking for ways to drive fan excitement during stoppages of play?

Take a quick moment and watch an interesting episode that took place at a recent Patriots game when WR Randy Moss caught a glimpse of a fan look-a-like (wearing a Randy Moss mask) on the video board at Gillette stadium...

Teams looking for new ways to leverage cosmetic surgeons, fitness centers, and hair care salon partners, should consider taking a page from the classic makeover segments featured on daytime talk shows that have proven to be a hit with viewers. Properties can feature a "Fan Makeover" or "Fan Look-A-Like" segment during games that will surely drive fan excitement (although it needs to be done in a classy manner).

To execute the initiative, teams can collaborate with a non-traditional partner whose business focuses on physical attributes (hair care, surgeons, fitness partners, tanning salons) to create a segment where three (3) fans who are chosen prior to the game have their new appearances revealed on the video board during halftime festivities or select stoppages of play. Teams can drive fan excitement by giving fans makeovers to resemble players, coaches, popular team personnel, or celebrities that are attending the game.

Consider new ways that you can bring non-traditional partners to life in memorable ways on game day!