FC Barcelona Uses QR Codes to Drive Engagement at Camp Nou

In the past 12-18 months, QR codes have become relatively mainstream in the marketplace and a number of organizations are beginning to find ways to incorporate the technology into their game day experience. 

FC Barcelona has emerged as an industry leader in the space, utilizing QR code technology at Camp Nou to drive participation and awareness of a new promotional offer. The team has placed QR codes throughout its stadium facilities that provide fans with a seamless way to register to win a Barcelona jersey that is signed by the team's starters. The QR codes link directly to a mobile site where fans can easily input their information for a chance to win an exclusive piece of memorabilia. 

FC Barcelona's QR code activation demonstrates how teams can turn static mediums throughout their venues (especially during the offseason) into interactive areas that take the fan experience to the next level.

It's important to note that QR code activation can live in various locations throughout stadiums. FC Barcelona featured QR codes linking to the promotional sweepstakes in several fan touchpoints, including:

  • Concourse / Wall Displays 
  • Ticket Box Office Signage (at the Barca Museum)
  • OOH Signage
  • Team Store Flyers
  • FC Barcelona Website

Check out FC Barcelona's QR Code activation below:

FC Barcelona Uses Humor to Welcome Cesc Fabregas Back Home

Over the past few years, teams have certainly become smarter and much more creative when it comes to marketing during free agency. With millions of dollars in merchandise sales, ticket sales, and other concessions at stake, teams are generating fan interest and awareness a number of ways.  

FC Barcelona recently unveiled one of the most unique approaches when it launched a cartoon vignette to welcome Cesc Fabregas, one of the greatest soccer players in the world, to their organization. The vignette features a mix of humor, pop culture, and creativity to welcome their new star player back home.

Check it out below and consider how your organization can capitalize on a similar business approach during free agency!