Enhance Stadium Concourse Signage with QR Code Giveaways

Corporate partners looking for new ways to engage fans on gameday should consider featuring QR code displays within the stadium concourse that deliver unique, interactive content. Brands leverage QR codes on back-lit displays to distribute free music downloads, gameday programs, virtual premium giveaways (wallpapers, animated characters, 3D characters), free mobile subscriptions, video vignettes, books/magazines, interactive games, and highlight reels to fans.

Firstbank, Colorado's largest locally owned bank, recently engaged travelers at Denver International Airport with three (3) engaging billboard displays featuring QR codes that offered free books, Sudoko, and crossword puzzles. Each of the billboards featured specific messaging that explained to travelers how to access the free content.

Program Details:

  • Firstbank estimated that it would give away 7,000 books, Sudoko games, and crossword puzzles over a 5-month span
  • The process of downloading a book to a smartphone via QR reader took less than 30 seconds
  • Firstbank offered twelve (12) classic books, three (3) crossword puzzles, and Sudoko for travelers
  • Consumers could download via mobile phone or online at efirstbank.com/books

Teams could look to replicate this concept within their stadium venues (on behalf of corporate partners) or as a unique messaging campaign in the marketplace. For example, teams could leverage their partnerships with airline partners to feature signage inside airports offering free team content (highlight reels, gameday programs, special offers) to travelers as they wait for their flights. This could also be replicated with auto partners (in waiting rooms), grocery store partners, electronics partners, etc.

Check out Firstbank's terrific airport marketing campaign below:


FirstBank Uses Creativity to Escape Clutter...

Are you looking to create an impactful messaging campaign that draws the attention of event attendees? Are you looking for new ways to leverage a financial partner?

With banks and investment companies struggling to bring positive attention to their corporate partnerships amid the economic crisis, FirstBank has taken a humorous, out-of-the-box approach to drive awareness and differentiate itself in the minds of consumers. Over the past few weeks, FirstBank has come out with two (2) very impactful messaging campaigns designed to grab the attention of sports enthusiasts:

Colorado Rockies - Messaging Campaign

With thousands of fans flocking to Coors Field for the Colorado Rockies' home opener against the Philadelphia Phillies, FirstBank flew a plane over the stadium for two (2) hours prior to the game that read, "This is the closest thing we have to a private jet." Using a little humour, the ad served as an effective reminder of the bank's fiscal responsibility during a time of uncertainty.

Breckenridge and Keystone Winter Sports Resorts - Messaging Campaign

FirstBank partnered with the Breckenridge and Keystone winter sports resorts to implement a creative messaging campaign designed to target Denver's mobile using youth market. Firstbank features a "Bank in your ski mask without getting arrested" tagline on signage throughout the resorts (ski racks, snowboard racks, lift lines). The signage is in support of the bank's "Mobile Banking. Bank Anywhere" thematic. 

FirstBank turned to Boulder's TDA Advertising & Design to create the humorous, targeted messaging campaign. Check it out below:


Source: Media Post News