The Toronto Blue Jays Celebrate 80's Night in Style

The Toronto Blue Jays do a terrific job bringing their 80's Nights at the ballpark to life for fans. Check out four (4) great videos below that showcase some of the creative ways the team incorporated an '80s thematic into several elements of their game entertainment.

Consider new ways that your organization can benchmark these tactics to create a memorable night at the ballpark for your fan base! Also, consider approaching one of your corporate partners to see if they would be interested in title sponsoring the night and letting fans relive their brand "in the past" as well! (ala Coca-Cola, IBM, Perrier, Reebok, etc.)

Toronto Blue Jays' 80's Themed Scoreboard Vignette

Toronto Blue Jays' 80's Themed LED Creative

Toronto Blue Jays' 80's Themed Trivia Features

January 2011 Partnership Activation 2.0 Newsletter

Thank you for coming to check out the January 2011 Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

Let's make 2011 a great year! Thank you again for your interest in Partnership Activation and I look forward to having the opportunity to connect with you in the near future!

This month's newsletter features a collection of insights, including:

  • Marquette Athletics - BIGNOGGINS
  • Creative Promotional Tactics From Across College Athletics
  • Creating Concessions/Merchandise Apps that Benchmark the Carl's Jr. Happy Star Rewards
  • Synergy Events' Activation on Behalf of Reebok at the NHL Winter Classic
  • Hot Off the Press: Networking is a Contact Sport
  • Creativity in the Sports Marketplace
  • January 2011 Partnership Activation Rising Stars
  • Social Media Watch: Preseason/Post-Season SM Inventory
  • Brand Activation at the 2010 China Open
  • The Ashes Cricket Series
  • Three Things You Need to See: Word Lens, Interactive Digital Signage, and Multiple Dance Cams
  • Five #SportsBiz People You Must Follow on Twitter
  • Activation and Branding from the NHL Winter Classic
  • Creativity From the Idea Box

Click here to check out the January 2011 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to In the body of the email, please include your name, company affiliation, and contact information when subscribing. 

Fans Shoot to Win Hams at ECHL Hockey Game

Are you looking for new ways to reward fans at games played during the holiday season? Are you looking to provide fans with a unique post-game opportunity?

The Reading Royals of the ECHL recently announced that all fans in attendance at the team's game against the Elmira Jackets on December 18th will have the chance to shoot to win a free ham courtesy of Berks Packing. As part of the Berks Packing Holiday Ham Shoot promotion, fans will be invited down to the ice after the game and will be given one chance to score a goal from a designated spot on the ice for a chance to win.

The unique promotion will be held in conjuction with a holiday food drive that the Royals and the Greater Berks Food Bank are hosting at the game on the 18th.  

Consider Rewarding Your Finest Arena Performers with Ultimate Experiences...

Are you looking for new ways to build fan excitement during games throughout the season? Are you looking for new ways to reward fans?

Consider creating a "Peak Performers" promotion, where your organization selects one (1) fan each game who demonstrates the best dance moves/performance during a featured song on the video board. The promotion would serve as a great way for organizations to build fan excitement at every game, despite the team's performance on the court. Such promotions could also serve as a great way to incorporate new/existing corporate partners in a continuous in-game feature and generate interest from music labels looking to promote new albums, songs, etc.

At the end of the season, your organization can reward the group of the selected Peak Performers with an exclusive, behind-the-scenes tour of the mascot and dance team's quarters and a chance to collectively perform on court during halftime.

For example, many musicans that act as co-owners (Jay-Z, Usher, Nelly, Jon Bon Jovi, etc.) of professional organizations could willingly create an ultimate promotion that rewards a group of Peak Performers with a exclusive postseason meet-n-greet opportunity and a chance to perform at halftime to one of the musician's favorite songs.

Wouldn't Jon Bon Jovi like to reward a fan like this at Philadelphia Soul games who also has a passion for both music and sports?