Use the Penalty Box to Promote Green Initiatives

Is your hockey organization looking for new ways to "go green" on game day? Are you looking for new ways to promote partners who support green initiatives during the game?

A pair of green men have become local legends at Vancouver Canucks games after being shown on CBC television taunting players from opposing teams seated in the penalty box. When opposing players are forced into the box, the "green guys" come up with creative ways to distract the players and attract the attention of fans seated throughout the arena. The Canucks' "green guys" have established an official Facebook page that has generated 14,000+ followers and features a collection of pictures, videos, and fan discussions. 

It is hard to depict whether the "green guys" initiative is a team-run initiative (if so, it's becoming a tremendous ploy to drive fan excitement), but whoever is behind the stunt is doing a tremendous job attracting a loyal following. 

If league rules permit, other hockey organizations (from all levels) should consider turning the penalty box into a "green experience":

  • A team partner that supports green initiatives can feature "green-specific" signage in the box, brand two (2) green men seated adjacent to the box (who are there to drive attention to the cause), and distribute green vouchers/giveaways to select sections any time an opposing player is put in the penalty box ... A cheap, creative way to drive awareness for green initiatives!

Check out the Vancouver Canucks' "green guys" in action below: