Football Fans Test Their Skills at Bud Light Fan Camp

Anheuser-Busch unveiled its new "Bud Light Fan Camp" display at the 2011 NFL Pro Football Hall of Fame Ceremonies this week in Canton, OH. The elaborate Fan Camp footprint features a number of football-related related activities for fans to enjoy with a Bud Light twist, including:

  • An obstacle course that fans race head-to-head through while holding a tray of Bud Light bottles
  • A precision pass display where fans are challenged with throwing footballs at moving Bud Light bottle targets while holding a beer
  • A cannon catch display where fans have to try to catch (8) different passes moving at high rates of speed and in different directions
  • A field goal kick display
  • EA Sports Madden NFL '12 competitions
  • Flag Football ... and more!

The Bud Light Fan Camp serves as an interactive means to allow fans to enjoy the challenges of training camp while engaging with the brand first-hand. The mobile footprint will travel to 60 cities over the course of a 15-week tour during the Fall.

Fans who participate in the Bud Light Fan Camp display can amass points based on their performances, with the team garnering the most total points winning a trip to the Pro Bowl in Honolulu, Hawaii and a chance to compete in the Bud Light Fan Camp Finals the day after the game.

Check out some of the interactive elements from the Bud Light Fan Camp display below:

Obstacle Course

Precision Pass

Cannon Catch

Enclosed below are some additional photos of the footprint:

The Packers Celebrate Fans with HOF...

Is your sports organization looking for new ways to recognize its fan base? Are you looking for ways to honor your team's tradition off the field?

Sports organizations looking for new ways to honor and reward their fan base should consider modeling the Green Bay Packers' FAN Hall of Fame initiative. In 1998, the Packers became the first professional football team to establish its own FAN Hall of Fame. Since then, the team has honored eleven (11) avid fans with the honorable distinction and has brought five (5) corporate partners on board.

How does the FAN HOF selection process work? 

  • Fans are invited to nominate themselves (or other fans) by submitting a 500-word essay and either a two (2) minute video or picture explaining why they or another person are the ultimate fan and should be recognized
  • The Fan Hall of Fame selection comittee, comprised of Green Bay Packers front office staff, trim the list of candidates down to ten (10) finalists
  • The ten (10) finalists are profiled in the Milwaukee Journal Sentinel as well as Voting ballots are made available within the Milwaukee Journal Sentinel , on, and at the corporate locations of the program's sponsors
  • The finalist who garners the most votes is inducted into the Packers Fan Hall of Fame

What do the Packers FAN Hall of Fame inductees receive?

  • Four (4) club seats to a Packers home game
  • Acknowledgement on the Lambeau Field jumbotron
  • $500 Pro Shop gift certificate
  • A road trip for two (2) to a Green Bay Packers away game (including tickets/accomodations)
  • Recognition on (profile)

The initiative serves as a great way for the Packers organization to give back to a dedicated fan base that has supported them for so many years. Look for more established sports organizations to implement similar FAN Hall of Fame initiatives in the years to come!