EA Sports recently made a splash at New York Jets Training Camp by creating a Madden lounge for players to enjoy during their down time between practices. As the presenting sponsor of Jets Training Camp, EA Sports outfitted the team's players lounge with Dream Seats, a Playstation 3, and invited several members of the team down to battle head-to-head in a game of Madden '11.
The Madden Lounge served as a terrific means to showcase EA Sports' partnership, providing the Jets organization with authentic footage to show fans how the team's players collectively enjoy playing the new Madden '11 title.
Realizing the value of the coverage, the Jets sponsorship department pushed the quality video of the players interacting in the Madden Lounge through several of the team's social media and multimedia channels, including the team homepage (writeup, photos), Official Facebook Page (videos, discussion board comments), and Official Twitter page (play-by-play coverage).
Hats off to EA Sports and the New York Jets on a well-executed campaign!