The Nets Brought Virtual Good Luck to the NBA Draft

Are you looking for new ways to engage fans around a league draft? Are you looking for new ways to leverage social media platforms to drive water cooler conversations around your organization?

It has become a customary practice for NBA organizations to bring a good luck charm with them to the annual NBA Draft in anticipation of securing a top pick. While some organizations send rising stars, new owners, and sweepstakes winners, the New Jersey Nets turned to VaynerMedia and their avid social media following to bring them good luck in 2010.

The Nets and VaynerMedia created a microsite,, that utilized Twitter and Facebook social plugins to allow fans the opportunity to post good luck messages to the team without having to leave the page and participate via their social media accounts. With a 25% chance of securing the top pick, Nets fans left hundreds of good luck messages and shared their thoughts about the Net's future and the hopes of securing an elite prospect. The organization launched the microsite at 9am the morning of the Draft and kept it live until just shortly after the draft picks were announced. 

Unfortunately for the Nets, luck was not on their side and they ended up securing the 3rd spot in the Draft. While the result of the lottery is pretty disappointing for Nets fans, their virtual good luck charm was a hit. Look for some more related initiatives in the near future!

Would a Mascot Proposal Grab Your Attention?


The Arizona Lottery recently drove awareness for the launch of its new jackpot game, Mega Millions, by creating an unforgettable moment at an Arizona Diamondbacks game. In an effort to promote the fact that Mega Millions and Powerball are now both available to Arizonans, the Arizona Lottery staged a live proposal between two (2) of its mascots.

The Powerball officially got down on one knee and proposed to the Mega Millions ball for all in attendance to see - a moment that was a little weird, yet extremely memorable. Check out how the whole moment went down at Chase Field below:

The moment came after a memorable night at the ballpark for the two lottery mascots, which even included an appearance on the Kiss Cam. Again, a little weird... but likely impactful for driving home the message to fans that Mega Millions is now available for Arizonans to play: