Manchester City and Jaguar Team Up for An Entertaining Halftime Promotion

Manchester City FC recently teamed up with Jaguar to create a pretty thrilling form of halftime entertainment for fans to enjoy that can be replicated in most other major professional sports.

The game, called Boot the Boot, tasks select fans with attempting to kick soccer balls from a distance into the trunk of a Jaguar that is parked within the corner tunnels of Etihad Stadium at the playing level (a trunk is commonly referred to as a boot in Europe). The promotion is perfectly suited for in-game entertainment because it adds a level of excitement while seamlessly integrating the Jaguar brand into the experience.

A similar promotion can be replicated in several additional sports, including:

1. Baseball - MLB/MiLB teams can task fans with throwing a baseball from 2nd base (or the outfield) into the trunk of a car (one-hopping it along the way)

2. Basketball - Teams can task fans with trying to throw a full-court pass into the trunk of a car for the chance to win free parking for a section of fans at the game

3. Tennis - Tennis officials can task fans with trying to hit 5 of 10 tennis balls into the trunk of an automobile located at courtside for the chance to win a free lease for a year

4. Football - Teams can ask fans to attempt to throw a 30-40 yard pass into the trunk of a car (located along the sidelines) for the chance to win a free lease for a year

Check out the MCFC-Jaguar "Boot the Boot" promotion below and consider new ways that your organization can integrate automobile partners in a fun, memorable way for fans!

Betfair Finds Creative Ways to Win Over Manchester United Supporters

Betfair, the world's largest betting exchange, has leveraged its designation as an official partner of Manchester United with flashes of brilliance over the past few weeks.

With the Manchester Derby set to take place in just a few days, Betfar found a creative way to capitalize on the only thing that unites Manchester United and Manchester City fans - their hatred for Carlos Tevez. Tevez, an Argentine striker who left Manchester United to join Manchester City in 2009, has become the most hated man in Manchester after refusing to come off the bench and play and will soon be on his way out of town.

Betfair celebrated Manchester's united hatred for Carlos Tevez by creating a "Trash Your Tevez Shirt" initiative that features a trash truck, branded ManU red on one side and Man City blue ont he other, driving through Manchester rewarding any fans who trash their Tevez jersey with a brand new one. Betfair's PR stunt has attracted a notable amount of worldwide attention and will likely be something that soccer fans in Manchester will remember for a lifetime.

Check it out below:

In late September, Betfair teamed up with several of Manchester United's star players to create a "Stars and Strikes" campaign that allowed fans to bet (for fun) on which player they thought would win in a game of football bowling. As part of the challenge, Betfair gave Ashley Young, Dimitar Berbatov, Patrice Evra, and a few others 40 seconds to try to knock down ten pins using lightweight footballs.

Check out the campaign below, which has attracted 345,000+ views:

Here's a behind-the-scenes look of how the "Stars and Strikes" campaign was made:

Are You Interested in the Fans' Point of View?

Are you looking for ways to make your team website more fan-centric? Are you looking for new ways to incorporate the voice of the fan in your team offerings?

Manchester City FC of the English Premier League have done a tremendous job creating an outlet for fans to have a voice on their club's official website. The team created a designated section called "The fan's point of view" that provides a list of team-related sites created by Manchester City fans for fans.

The designated fan site page enables the club's supporters the opportunity to submit details and a jpeg of their site for the chance to have it featured on the official Manchester City team homepage. The team includes everything from official sites to blogs to individual forums. Manchester City's claim is "if it's Blue, and it's online, chances are we've found it".

The team also features an interesting "My First City Game" segment on its team website where fans can add a short synopsis of their first experience attending a Manchester City Game.

Check out the fan features below: