Fans Get Excited About "Million Dollar Monday"...

Are you looking for new ways to drive excitement at the ballpark? Are you looking to feature an enticing offer that draws new consumers to the ballpark?

The Class A Cedar Rapids Kernals recently offered a tremendous "Million Dollar Monday" promotion that turned the heads of baseball fans throughout the state of Iowa. The promotional night, deemed the "perfect promotion", offered fans attending the game the chance to win $1 million if the team's pitcher threw a complete-game perfect game (getting 27 consecutive outs).

While the chances to win are slim ( places the odds of a perfect game at 90,000-to-1), the offer seems irresistible to fans who have to pay just a few bucks to get into the ballpark to enjoy some quality entertainment. The Kernals were able to effectively tie in a sponsor - Perfect Game USA baseball club/scouting service - to help underwrite the costs involved with implementing the promotion.

While the team didn't end up throwing a complete game, the promotional night served as a great way to get some new fans out to the ballpark!

The Whitecaps Create an Interactive Plunger Signage Piece...

Are you looking for a new way to leverage a corporate partner specializing in plumbing services? Are you looking to create interactive signage pieces in-venue?

The Class A West Michigan Whitecaps are driving some industry buzz with their newest signage piece, a 40-foot Penning Plumbing Plunger in center field. The best part about the signage? It's interactive.

Each time the Whitecaps strike out an opponent to end the inning or the team celebrates a key play in the game, an operator in the press box can use a remote control device to move the plunger up and down a pole and shoot water into the air. The Whitecaps are hoping that the interactive signage piece will help their club "flush away the competition".

The team turned to Facility Maintenance Manager John Passerelli to handle the design work and construction of the unique signage piece. Using a post from behind home plate and an aluminum paneling called Alumalite, Passerelli was able to create the 40-foot plunger for the club in just two (2) weeks.

With Penning Plumbing in their first year of a partnership, the Whitecaps are hoping to make a big splash in the industry with the novel idea. The team has even had discussions about distributing mini-sized plungers to fans in attendance coming through the gates.

Check out the Penning Plunger below: