Billboard of the Week - Lotto (Soccer)

Are you looking for new, creative ways to promote the game of soccer? Are you looking to feature a non-traditional outdoor campaign in select markets?

Soccer properties looking for new ways to market their organization should consider benchmarking an outdoor marketing tactic Lotto used around the 2006 World Cup in Germany. The company creatively branded the side of an overpass to resemble a soccer goal that fans walked under towards one of the site locations where a World Cup match was being played.

Check it out below:

Billboard of the Week - Seattle Sounders FC

Is your expansion franchise looking for new ways to build equity in the local marketplace? Are you looking for new ways to incorporate traditional elements in your messaging campaigns?

The Seattle Sounders Football Club, MLS' newest franchise, collaborated with Adidas to create a Scarf Seattle, a unique branding campaign that capitalizes on the tradition of fans bringing/wearing scarves to soccer games. To drive significant eyeballs for the campaign, the Sounders positioned a gigantic scarf billboard on an overpass to capture the attention of drivers passing by (as shown below). The Sounders are doing their part to decorate the city of Seattle with scarves in every way possible.

The team is supporting its scarf branding campaign by distributing inaugural season scarfs to its season ticket holders.