JD Motorsports Supports The Launch of Cowboys & Aliens With Facebook Promo

JD Motorsports recently unveiled an innovative partnership with the upcoming action-thriller film Cowboys & Aliens that is generating a notable amount of buzz in the NASCAR space. The partnership marks the first time that a film will serve as the primary sponsorship of a car for multiple races during the weeks leading up to July 29th, the date the movie is released in theatres.

JD Motorsports and the producers of Cowboys & Aliens are leveraging their partnership with an innovative social-media driven promotion that will enable 60,000 fans to have their face featured on the mosaic version paint scheme of the car. To participate, fans simply have to log on to the Official Cowboys & Aliens Facebook Page or the film's official microsite, and input their contact information and upload a photo. The "face car" paint scheme will be unveiled at the Subway Jalapeno 250 at Daytona International Speedway on July 1st. By entering the promotion, fans can also win an exclusive trip to Daytona to see their face embedded on the hood of the JD Motorsports car live.

JD Motorsports teamed up with Jim Varga, the founder of Social Fan Wrap, to create the fan mosaic car concept which will feature approximately 25,000 fan photos on each paint scheme of the No. 01 Cowboys & Aliens car, driven by Mike Wallace. The unique promotional campaign demonstrates how NASCAR teams and associated stakeholders are utilizing technology and social media to take their partnerships to the next level!

$0.99 Gas Promotion a Hit with NASCAR Fans...

Are you looking for new ways to leverage official auto, c-store, and oil partners? Are you looking for new ways to create a promotion that directly impacts residents in the local community?

Over the past (4) years, CARFAX has supported its title sponsorship of the CARFAX 400 at Michigan International Speedway (Aug. 15-16) by offering discounted gas to Michigan residents. A few weeks prior to the race, CARFAX chooses a c-store location to host an event where local motorists can purchase gas at a discounted price. The promotion has proven to be a huge success for CARFAX, an online site designed to help consumers research used autos before purchasing them.

On July 30, 2009, CARFAX held the promotion at a Mobile station located the intersection of Eight Mile and the Middle Belt in Lavonia, MI. From 7-9am, CARFAX offered consumers the chance to purchase up to 20 gallons of gas (normally priced at $2.45) for just $0.99.

The result? Drivers started lining up at the pumps at 1:40am - a trend that eventually led to a line that stretched two (2) miles long, causing CARFAX officials to decide to start the promotion 60 minutes early. In just 3 hours, CARFAX representatives and MIS officials pumped 6,800 gallons of gas (a pace of 37 gallons per minute).

For a $10,000 donation (6,800 gallons at $1.50 incurred fees per), CARFAX was able to truly impact the lives of local MI residents and derive a significant amount of media publicity on television and online.

Check out a news clip of the promotion below:


Source: WhoWon.com