The NBA Strikes Gold with a Mini Movie Series

In recent years, the National Basketball Association (NBA) has done a remarkable job producing a series of mini movies that truly magnify the league's biggest games and events of the season. Each of the mini movies provide fans with an all-access look that creates an elevated sense of excitement, drama, and star power.

The NBA's mini movies have been very well received in the online community. The league's NBA Finals Game 1 mini movie attracted 215K+ views in just two (2) days and the 2011 NBA All-Star Game mini movie attracted nearly 750K impresssions.

It would be great to see more leagues and major events replicate the NBA's mini movie concept - notably the NCAA. There is so much drama and excitement surrounding March Madness and the BCS Bowl Games that it would be great to see more of the behind-the-scenes happenings first hand.

Check out a breakdown of some of the NBA's mini movies below:




NBA Teams Get Creative With Their All-Star Game Campaigns

The 2011 NBA All-Star Game is right around the corner and NBA teams are doing everything in their power to persuade fans to vote for their star players. As seen in past years, NBA teams have begun to take a very creative approach to their campaigns, as demonstrated with the two "best in class" examples featured below:

New York Knicks - "#1 Reason to Vote Knicks" Remix

The Knicks took a creative approach with their All-Star campaign, putting their celebrity fans in control.

The spot features Donald Trump, Tracy Morgan, cast members from the Jersey Shore, Fabolous, The Miz, Drake, Entourage cast members, Whoopi Goldberg, and fans among others encouraging viewers to get out and vote for Amar'e Stoudemire, Raymond Felton, and Danilo Gallinari into the 2011 NBA All-Star Game. Check out the terrific clip, which has generated 46K+ views, below:

Memphis Grizzlies - "The Most Interesting Man in the NBA"

The Memphis Grizzlies created a spoof of Dos Equis' ever-popular commercial campaign featuring "The Most Interesting Man in the World" in an effort to tout Rudy Gay as a deserving candidate for a 2011 NBA All-Star Game nomination. The humorous clip, which includes the tagline "Keep Voting, my friends", uses creativity to effectively escape the clutter of standard All-Star Game campaigns, giving casual basketball fans a reason to vote. Check it out below (30K+ views thus far):

Look for more creative NBA All-Star campaigns to come!

Consider Branding that Moves Consumers...

Is your organization looking for new ways to drive awareness in the local marketplace? Are you looking for ways to leverage modes of transportation to promote an upcoming event?

To drive awareness for the 2009 NBA All-Star festivities taking place in Phoenix, AZ, the National Basketball Assocation (NBA) teamed up with bluemedia and league sponsor Hewlett Packard to wrap two (2) METRO light rail trains in the Phoenix marketplace. The NBA called on bluemedia to print the images of six (6) 2009 NBA All-Stars on the light rail trains using HP digital printing technology.

The final product made a huge splash in the community and generated plenty of media impressions. Check out the full production process below: