The Nets Put Their Injured Players to Work

Are you looking for new ways to stimulate fan excitement on gameday? Are you looking for new ways to leverage athletes to support the organization's objectives?

The New Jersey Nets recently announced that they will be putting all of their injured players to work prior to the team's game against the Boston Celtics at the IZOD Center. From 6:15-6:45pm, the team will ask each of their star players not dressed for the game to meet and greet fans in various locations within the arena. Fans dining and mulling throughout the restaurants, lounges, and other popular areas in the IZOD Center will find themselves face-to-face with the team's players - a memorable opportunity!

It is very interesting to see the New Jersey Nets continue to push the envelope with innovative marketing and sponsorship strategies. We will see how the players and fans respond to this newest initiative!