Bell Canada's Playoff Dasherboard Grows a Following

Are you looking for new, innovative ways to drive awareness for your playoff signage? Are you looking for new, creative ideas in the hockey space?

During the 2010 playoffs, Bell Canada displayed one of the most creative marketing tactics seen in hockey to date.

The telecom provider leveraged its partnerships with Canadian NHL clubs that made the 2010 playoffs by featuring a rinkside dasherboard that displayed the terminology "La Vie est Bell" (meaning Life is Good in French) and accompanied the phrase with a man's giant smiling face that grew more and more facial hair each game and each round. The signage literally grew hair during the game!

Although there wasn't a direct tie-in, the dasherboard served as a tremendous way to drive buzz for the Bell Canada brand throughout the NHL playoffs, when fan affinity reaches its peak. The campaign tied in nicely with the famous playoff beard theme throughout the playoffs and kept many fans guessing. This would be a PERFECT tactic to leverage partners like Gillette, Nivea, Schick, etc.

As reported on, here is a visual depiction of Bell Canada's dasherboard signage literaly growing facial hair throughout the game:

A special thanks to Jeff Snyder for his insights and contributions to this column... Best wishes Jeff!

The Red Wings Weave Fans Into Their Playoff Introductions

Are you looking for new ways to engage fans on game day? Are you looking for new ways to bring your pre-game introductions to life for fans?

The Detroit Red Wings delivered an industry best practice during the 2010 NHL Playoffs with an outstanding pre-game intro video that incorporated fans in truly engaging manner. The intro featured pictures and videos from fans across the globe displaying their fandom for Red Wings hockey before a collection of thrilling team highlights were shown on a colorful drape that hung above center ice.

The pre-game intro campaign was very unique and effectively demonstrated the power of the Hockeytown mantra across the globe. Check out this "must-see" video below!