The Wild and AB Offer a Snowmobile Giveaway

Are you looking to offer new, enticing promotions for fans? Are you looking to feature unique prizing elements in your organization's sweepstakes and promotions?

The Minnesota Wild have teamed up with Anheuser-Busch to create a unique Snowmobile Giveaway that will provide four (4) lucky fans the chance to win a team autographed Arctic Cat snowmobile and a Triton trailer during the team's home contest against the Detroit Red Wings on Wednesday, January 27th.

For the chance to win the exclusive prize pack, valued at $10,000, fans 21 years of age and older simply have to complete and submit a simple registration form on the Minnesota Wild team website. One fan will be selected via the online submission process as well as three (3) lucky others who will be randomly chosen in the arena that night. Submissions will be accepted until 10pm CST on January 25, 2010, so hurry fast for your chance to win!


The Coyotes Look to Draw Fans with "We Win, You Win" Offer

Are you looking for new ways to bump attendance at home games this season? Are you looking for ways to rejuvenate excitement amongst your fans?

Heading into the 2009-10 season, the Phoenix Coyotes are offering a "We Win, You Win" promotion designed to drive attendance at select games tis season. As part of the team's "Join the pack" season marketing initiative, the Coyotes have designated five (5) home games this season where fans can win a free ticket to a future home game if the team wins.

The Coyotes will be distributing a voucher for a free ticket to an upcoming game to fans attending one (1) of the following five (5) Saturday games. If the team wins, fans can redeem their voucher for a free ticket exclusively at the Box Office.

  • Saturday, October 24th vs. Los Angeles Kings
  • Saturday, November 14th vs. Dallas Stars
  • Saturday, December 5th vs. Ottawa Senators
  • Saturday, January 16th vs. Minnesota Wild
  • Saturday, February 15th vs. Dallas Stars

The team's 2009-10 marketing efforts are designed to strengthen the relationship between the organization and its fan base after a rocky summer of buyout and relocation talks. It will be interesting to see if Coyotes fans respond favorably to the promotion and whether it is a move that will either generate incremental ticket sales or backfire down the road (e.g. fans waiting for another free offer to attend games vs. taking action and purchasing). Nonetheless, it is a creative way to drive interest in the team and fill the seats at the Arena.

The Panthers See Value in their Carls Furniture Partnership...

Are you looking to fill the furniture category with a new corporate partner? Are you looking for new on-ice promotional ideas?

The Florida Panthers organization have done a tremendous job leveraging their partnership with Carls Furniture & Design, a South Florida retail chain with nine (9) furniture showrooms and eleven (11) patio showrooms.

The Panthers partnership with Carls Furniture includes a mix of assets, highlighted by some initiatives that directly impact the Panthers fan experience at the Bank Atlantic Center:

  • Product Integration and Ownership of Outdoor Areas - The Panthers renamed their two (2) ground level outdoor patio and party areas as the "Carls Patios" and outfitted the areas with Carls patio furniture that can be purchased at retail.
    • Each time the Panthers play a game at home on a Friday night, the team features a "Carls Party-O on the Patio" promotion that features grilled-to-order food, Bud Light Lime specials, and live music
  • Featured VignetteDisplays - The Panthers refurnished four (4) vignettes in the Bank Atlantic Center - three (3) in the suite level and one (1) in the club level - with Carls Jr. furniture and designs
  • Murals Sponsorship- The Partners enabled Carls Furniture & Design the right to sponsor twelve (12) color glass enclosed murals in the suite and club level of the Bank Atlantic Center
  • Captivating On-Ice Promotions - The Panthers and Carls Furniture created an entertaining on-ice promotion that featured select contestants racing across the ice on mobilized patio furniture. The promotion (shown in the clip below) is a must-see!