Activation of the Day (12/14) - Nike, Mountain Dew

Are you interested in learning how brands are leveraging sports in the Far East? Are you looking for new ways to drive awareness at X-Games and skateboarding events?

Nike and Mountain Dew have done a tremendous job aligning with skateboarding events to establish a presence in the Far East. The enclosed video details the two (2) brands' branding and activation at a recent SMP Skate or Ride Event in Shanghai, China.

Check it out below:

Nike Goes Outdoor to Promote New Harajuku Store

Are you looking for new ways to celebrate a store/stadium grand opening? Are you looking for ways to drive awareness in the local community?

To celebrate the grand opening of its new store in Harajuku, Japan, Nike created a really fascinating mural display using a collection of pictures. Each night, a team of workers changed the images to drive awareness for the breadth of Nike's offerings and involvement in sports and entertainment. CoolHunting also recently did a feature on the store's unique shoe chandelier, shoe sole tiles, and spinning race numbers that hang from the ceiling (definitely worth checking out the link) 

Check out the way Nike executed the out-of-home campaign to support the store grand opening: