Kevin Durant Takes You Along On His Journey to China

Kevin Durant truly understands what it takes to become a global icon. The superstar forward for the Oklahoma City Thunder recently toured China with the support of Nike basketball and chronicled his experiences along the way with a series of shorts that he recently featured on his Official YouTube Channel - OfficialKevinDurant. Durant also posted a collection of photos from his journey on Facebook here.

The short YouTube viral pieces help Durant demonstrate that he's more than just a superstar athlete that is touring the world for all of the fame and glory. The vignettes show Durant interacting with Chinese consumers 1-to-1 and via social media, playing pickup games of hoops with aspiring players, expressing his thoughts on the country of China as a whole, and visiting their traditional locales.

Durant's terrific viral  pieces will hopefully serve as a benchmark for sports marketers looking for new ways to take their organizations and brands global through true, personal interaction.

Check out the clips below:

Activation of the Day (12/14) - Nike, Mountain Dew

Are you interested in learning how brands are leveraging sports in the Far East? Are you looking for new ways to drive awareness at X-Games and skateboarding events?

Nike and Mountain Dew have done a tremendous job aligning with skateboarding events to establish a presence in the Far East. The enclosed video details the two (2) brands' branding and activation at a recent SMP Skate or Ride Event in Shanghai, China.

Check it out below: