Activation of the Day - Hershey's

When LSU hosted the University of Florida back in October, plenty of the nation's leading brands were on-hand to engage with college football fans prior to one of the season's most anticipated games. One of those sponsors was Hershey's, which featured a prominent display just outside Death Valley.

Check out some pictures of their activation below (courtesy of Sean O'Hara of the Ohio University Center for Sports Administration):