AB Scores with Mascot Can Race Between Periods

Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment?

The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lime can that was heightened by a intro piece that was very well done  While most teams simply execute a contest between periods, the Griffins really took the promotion to the next level with the creative training lead-in.

The Griffins' Mascot Can Race is a simple intermission tactic, but serves as an effective way to drive fan excitement for Anheuser-Busch brands when most fans are heading out to the concourse to purchase their favorite beverage! Check it out below!

Fans Shoot to Win Hams at ECHL Hockey Game

Are you looking for new ways to reward fans at games played during the holiday season? Are you looking to provide fans with a unique post-game opportunity?

The Reading Royals of the ECHL recently announced that all fans in attendance at the team's game against the Elmira Jackets on December 18th will have the chance to shoot to win a free ham courtesy of Berks Packing. As part of the Berks Packing Holiday Ham Shoot promotion, fans will be invited down to the ice after the game and will be given one chance to score a goal from a designated spot on the ice for a chance to win.

The unique promotion will be held in conjuction with a holiday food drive that the Royals and the Greater Berks Food Bank are hosting at the game on the 18th.  

The Panthers See Value in their Carls Furniture Partnership...

Are you looking to fill the furniture category with a new corporate partner? Are you looking for new on-ice promotional ideas?

The Florida Panthers organization have done a tremendous job leveraging their partnership with Carls Furniture & Design, a South Florida retail chain with nine (9) furniture showrooms and eleven (11) patio showrooms.

The Panthers partnership with Carls Furniture includes a mix of assets, highlighted by some initiatives that directly impact the Panthers fan experience at the Bank Atlantic Center:

  • Product Integration and Ownership of Outdoor Areas - The Panthers renamed their two (2) ground level outdoor patio and party areas as the "Carls Patios" and outfitted the areas with Carls patio furniture that can be purchased at retail.
    • Each time the Panthers play a game at home on a Friday night, the team features a "Carls Party-O on the Patio" promotion that features grilled-to-order food, Bud Light Lime specials, and live music
  • Featured VignetteDisplays - The Panthers refurnished four (4) vignettes in the Bank Atlantic Center - three (3) in the suite level and one (1) in the club level - with Carls Jr. furniture and designs
  • Murals Sponsorship- The Partners enabled Carls Furniture & Design the right to sponsor twelve (12) color glass enclosed murals in the suite and club level of the Bank Atlantic Center
  • Captivating On-Ice Promotions - The Panthers and Carls Furniture created an entertaining on-ice promotion that featured select contestants racing across the ice on mobilized patio furniture. The promotion (shown in the clip below) is a must-see!