Sonic and the Royals Team Up to Reward Fans...

Are you looking for new ways to reward fans based on team performance? Are you searching for new ways to leverage QSR partners?

Sonic and the Kansas City Royals recently announced that they will offer a season-long "Steal a Base, Steal a Sonic Slush" promotion that rewards Royals fans every time the team steals a base during a game. For the chance to receive a free medium Sonic Slush, Royals fans are asked to just show their Royals ticket stub at a Kansas City-area Sonic drive-in following a game in which the Royals steal a base. Fans can redeem their ticket stubs until midnight the following night after the game.

While the promotion serves as a great way to reward fans, Sonic and the KC Royals cannot take credit for its originality. Taco Bell drew a significant amount of buzz during the 2007 and 2008 World Series with its "Steal a Base, Steal a Taco" offer, which resulted in the QSR distributing millions of free tacos to fans after Jacoby Ellsbury and Jason Bartlett stole bases.