Chick-fil-A Drives Eyeballs with Creative Signage

Chick-fil-A, the nation's second-largest chicken-based fast food chain in the United States, has done a tremendous job driving eyeballs at The Ballpark at Arlington with some captivating signage at Texas Rangers games. Chick-fil-A replaced a piece of iconic signage that Southwest Airlines had featured in deep left center field of the ballpark for a number of years, with a signage campaign that creatively ties its cow-driven marketing campaign to baseball.  

Check out the two (2) different signage pieces they have featured at The Ballpark at Arlington below: 

"Eat Chikin or We'll Charge Tha Mownd"

"Retire Sum "ChicKin" 

Source: JoWiJo's Flickr Stream 

Race with the Rangers and the NY Lottery...

Are you looking for new entertainment acts to feature during intermission? Are you looking for new ways to leverage lottery partners?

The New York Rangers have teamed up with the NY Lottery over the past few years to feature a Human Puck Race competition during intermission that has proven to be a hit with fans. During Rangers games, fans can stop by the New York Lottery table to enter a drawing to compete in a 3-man Human Puck Race on the ice for a chance to win a select prize ($30K cash instant ticket, $50K grant instant ticket, etc).

The Rangers do a tremendous job building crowd excitement with some recognizable sound effects and a captivating in-arena PA announcer calling the shots.

Check out the videos below to see how the contest is executed: