Vitaminwater recently celebrated Ray Allen's historic moment setting the NBA's record for most three-point shots in a career by creating a fantastic tribute video that featured remarks from a collection of famous Bostonians, athletes, Celtics teammates, celebrities, musicians, and fans.
Vitaminwater really did a great job making the piece all about Ray (a Vitaminwater endorser), with subtle signage and product placement featured throughout. As brands continue to look for ways to be authentic and endemic in the sports space, one can expect that we will soon begin to see more congratulatory viral posts being produced, as they are inexpensive, heartfelt, and effectively cater to a variety of fan bases.
Check out Vitaminwater's memorable salute to Ray Allen below:
The video featured appearances by Dropkick Murphys, Patriots receiver Wes Welker, UCONN men's basketball coach Jim Calhoun, Ray Allen's wife and mother, actor Donnie Wahlberg, Boston mayor Thomas M. Menino, Celtics center Kendrick Perkins, several Boston media personalities, and more.
On a side note, Brand Jordan also congratulated Ray Allen on setting the NBA's all-time 3-point record with 2,561 baskets by releasing a commemorative viral that recently eclipsed 50,000+ hits on YouTube. Check it out below: