Red Bull recently created a tremendous "Red Bull Rivals" series that featured top snowboarders from the University of Oregon and Oregon State University competing in a head-to-head competition at Mt. Bachelor in Bend, Oregon. Members of the two schools gladly competed for bragging rights in the newest head-to-head showdown of the Civil War rivalry between the two schools.
The Red Bull Rivalry Series demonstrates how brands can use a creative approach to capitalize on a long-standing rivalry to generate loyalty and buzz.
While it's become relatively common to see brands take ownership of rivalry series in the college space, the Red Bull Rivalry Series showcases how non-traditional sports (extreme, Olympic, club) can provide compelling, ownable content.
Check out the Red Bull Rivalry Series below and look for more of these type events in the near future!