Are you looking for new ways to drive sales at retail? Are you looking for new, innovative ways to leverage team marks?
In 2009, Jones Soda did an incredible job bringing their Seattle Seahawks team partnership to life at retail. The niche soda brand created a unique line of packaging that featured Seahawks cartoon and even included a line of trading cards.
The packaging does a terrific job demonstrating how partners (with permisison) can use team marks in non-traditional ways to connect and engage with consumers with a variety of interests. For example, this type of packaging caters to sports fans (largely due to its originality), children, and consumers with an interest in comics/science fiction. Jones Soda is sold at a variety of retailers across the Northwest, including Albertson's, Safeway, Sam's Club, K-Mart, Wal-Mart, Target, Winco, and Fred Meyer.
As more brands look for ways to integrate sports and comics (as seen recently with adidas' World Cup campaign), it will be interesting to see if there is additional media integration.
Check out some pictures of Jones Soda's unique retail initiative below:
Here are some additional pictures of the packaging.