Activation of the Day (12/14) - Nike, Mountain Dew

Are you interested in learning how brands are leveraging sports in the Far East? Are you looking for new ways to drive awareness at X-Games and skateboarding events?

Nike and Mountain Dew have done a tremendous job aligning with skateboarding events to establish a presence in the Far East. The enclosed video details the two (2) brands' branding and activation at a recent SMP Skate or Ride Event in Shanghai, China.

Check it out below: