The Fall 2013 Partnership Activation Newsletter

Thank you for your interest in Partnership Activation and taking the time to check out the Fall 2013 Partnership Activation Newsletter. It's truly a pleasure to have the opportunity to share my perspectives, creative ideas, insights, and best practices with you on a quarterly basis. 

Click here to purchase the Fall 2013 Partnership Activation Newsletter for $7.99

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This month's newsletter features a collection of insights, including:

  • Capturing Content with GoPro
  • 20 Brands to Keep an Eye On in 2014
  • Sports Content Insider - Presented by Freshwire
  • Navigate Research Spotlight: The Value of Research
  • Talladega Superspeedway Drives Buzz on Campus
  • Keeping an Eye On: PODS
  • Bleding Sports + Entertainment
  • The Tao of Sports
  • October 2013 Partnership Activation Rising Stars
  • Social Media Spotlight:
  • Partnership Spotlight: Data
  • A Close Look at the Best Social Graphics in College Athletics
  • 5 Must-Follow #SportsBiz Handles on Twitter
  • 25+ Ways to Leverage Home Improvement Partners
  • 7 Questions with Jim Kahler
  • The Partnership Activation Grab Bag
  • Branded Entertainment... At It's Finest

Click here to check out the Fall 2013 Partnership Activation Newsletter and connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the quarter!

XFINITY Offers a Chance to Win the Ultimate Sports Social Media Job

XFINITY recently launched a contest to hire an individual who will serve as the brand's voice in the sports social media space and go behind-the-scenes at some of the biggest nationwide sporting events in 2012, sharing exclusive insights and updates with fans. 

The contest, entitled “XFINITY Presents: The Ultimate Sports Social Media Job,” runs from January 11 through March 25 in search of the next sports social media star.

The winner will receive a one-year salary and will be responsible for tweeting from the @XFINITYSports Twitter handle on continual basis,  reporting live from premier sporting events throughout 2012, and educating and engaging avid sports fans in social media communities. In addition to live event access, the winner will also receive all the electronics for the ultimate sports pad, including televisions, home audio/video equipment, etc.


From January 13 - February 6, interested participants can submit a :30-2:00 video that demonstrates why they should win the Ultimate Sports Social Media Job based on their sports knowledge, social media expertise, personality, and passion for XFINITY products and services.


From February 9 - February 19, the top video submissions will be featured on the contest tab located on the official XFINITY Facebook page for fans to vote on. The video entrants that receive the Top 5 votes will advance to a finalist round where they will have an opportunity to travel to a live sports event and showcase their skills on-site.


Five (5) finalists will each travel to one (1) of (5) premier sports events the weekend of March 8-11 and will be asked to chronicle their live experiences behind-the-scenes via tweets, Facebook posts, video uploads, etc. A panel of judges will evaluate each of the performances - looking for which finalist does the best job showcasing his/her skills on-site! A winner will be selected by March 25th and will truly win the Ultimate Sports Social Media Job!

The contest will present a once-in-a-lifetime opportunity for one (1) lucky consumer looking for a way to officially launch their career in sports and social media. Check it out by clicking the image below and enter a video submission for a chance to win!

 In full disclosure, the writer (Brian Gainor) worked directly with the XFINITY team to launch the XFINITY Presents: The Ultimate Sports Social Media Job contest. For contest rules and more information, head to the official XFINITY Facebook page here.

Live on Social Blueprint Connect!

If you are looking for social media insights, case studies, and personal success stories using social media, you need to check out some of the terrific things that Trevor Turnbull is doing with Social Connect Blueprint. The online social media focused platform serves as a terrific resource that is both educational and interactive.

On the site, Turnbull delivers a number of "How-To" training videos and live interactive webinars for individuals to enhance their social media knowledge and skill sets. In addition, he has featured a number of live interviews with social media professionals and recently incorporated eWayDirect's Jason Peck, Laura Gainor, and myself into the mix.

Take a moment to check out our interviews below and all of the additional content featured on Social Connect Blueprint here!

Brian Gainor Live on Social Blueprint Connect

Jason Peck Live on Social Blueprint Connect