Venus Plays Tennis in Traffic to Drive Buzz for Sony Ericsson Open...

Are you looking to stimulate buzz in the local marketplace for an upcoming event? Are you looking to create a new guerrilla marketing campaign leveraging athletes?

Representatives at the Sony Ericsson Open recently called on Venus Williams and Andy Murrary to stop traffic and play a game of tennis atop cars in Miami to promote their 2009 tournament. The guerrilla marketing stunt served as a great way to drive awareness and buzz for the tournament amidst the clutter of events taking place on any given weekend in Miami.

Williams and Murray played an impromptu game of car-roof tennis on Ocean Drive in Miami, drawing a crowd of onlookers and media personnel (making it a hit in the viral world).

Check out a clip of the action below: