World Cup Stadium Lets Fans Soar Above the Pitch

Are you looking for new ways to utilize your stadium venue during offseason months? Are you looking for new, creative ways to celebrate the grand opening of a stadium facility?

In November 2009, stadium officials completed construction on the Moses Mabhida Stadium in Durban, South Africa. The 70,000 seat venue, which cost $450MM to construct, was created to serve as an official host stadium for the 2010 World Cup in South Africa.

Since its grand opening, stadium officials have allowed a company called 'Big Rush Urban Adrenalin' to offer consumers an ultimate, thrill seeking experience. The company offers the only stadium swing in the world, giving willing participants the chance to soar 106 meters above the World Cup football pitch. The unique experience surprisingly only costs $59.50 US (R595) and is offered between 9am-5pm every day.

Check out a video of the ultimate thrill-seeking stadium experience below!

Billboard of the Week - Budweiser, World Cup

Are you looking for ways to promote significant sporting events in international markets? Are you looking for ways to incorporate products into outdoor messaging campaigns?

As the world gears up for the 2010 South Africa World Cup, Anheuser-Busch is driving some buzz in the Far East with a captivating billboard campaign. The global brewing company recently unveiled a captivating outdoor messaging campaign in Japan that portrays what the World Cup would look like from the inside of a Budweiser can.

The billboard does an effective job incorporating the passion, emotion, and athletes competing in the World Cup but more importantly it uses a blend of side imagery to turn the Budweiser can into the focal point of the campaign. One cannot help but direct his/her attention to the middle of the billboard... the Budweiser can.