The Winter 2014 Partnership Activation Newsletter

Welcome back to Partnership Activation! 

I'm excited to share this quarter's newsletter, an industry-leading resource showcasing sports marketing and sponsorship trends, insights, and best practices from across the world. 

Click here to purchase the Winter 2014 Partnership Activation Newsletter for $7.99

Love the newsletter? Please take a moment to share it with your friends and colleagues via email and social media using this shortened URL: http://bit.ly/1d0h8sl

Also, please feel free to connect with me via Twitter (@BrianGainor), as I'd love to build an ongoing relationship.

Thanks, and enjoy! 

Brian

The Winter 2014 Partnership Activation Newsletter features a collection of topics, including:

  • Jersey Sponsorships (Inside)
  • 10+ Tips for Maximizing Your Productivity in 2014
  • Beacon Technology
  • Maximizing the Value of Social Media 
  • Using Humor in Promotions
  • Delivering 360 Degree Viewpoints
  • BMW - Winning Customers Over One Challenge at a Time
  • New Balance - Creating True Value for Loyalists
  • Mario Balotelli Making Headlines with Innovative Apparel Marketing
  • LED Retail Displays
  • Manchester City's Annual Santa Stroll Event
  • The Heineken Baseline After Party
  • PwC's Sports Outlook
  • The January 2014 Partnership Activation Rising Stars
  • The Golden State Warriors' #DubNation Night
  • Carlsberg's Activation Efforts
  • A Close Look at the 2014 NHL Winter Classic
  • 5 #SportsBiz Handles You Must Follow
  • 20+ C-Store Activation Ideas

The Fall 2013 Partnership Activation Newsletter

Thank you for your interest in Partnership Activation and taking the time to check out the Fall 2013 Partnership Activation Newsletter. It's truly a pleasure to have the opportunity to share my perspectives, creative ideas, insights, and best practices with you on a quarterly basis. 

Click here to purchase the Fall 2013 Partnership Activation Newsletter for $7.99

Love the Newsletter? Please take a moment to share it with your friends and colleagues at work, via social media, through word-of-mouth, and on the go. Here is a shortened URL that you can use to include in your communications:http://bit.ly/HbQnJT

This month's newsletter features a collection of insights, including:

  • Capturing Content with GoPro
  • 20 Brands to Keep an Eye On in 2014
  • Sports Content Insider - Presented by Freshwire
  • Navigate Research Spotlight: The Value of Research
  • Talladega Superspeedway Drives Buzz on Campus
  • Keeping an Eye On: PODS
  • Bleding Sports + Entertainment
  • The Tao of Sports
  • October 2013 Partnership Activation Rising Stars
  • Social Media Spotlight: AggieFBLife.com
  • Partnership Spotlight: Data
  • A Close Look at the Best Social Graphics in College Athletics
  • 5 Must-Follow #SportsBiz Handles on Twitter
  • 25+ Ways to Leverage Home Improvement Partners
  • 7 Questions with Jim Kahler
  • The Partnership Activation Grab Bag
  • Branded Entertainment... At It's Finest

Click here to check out the Fall 2013 Partnership Activation Newsletter and connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the quarter!

The Summer 2013 Partnership Activation Newsletter

Welcome to the Summer 2013 Partnership Activation Newsletter! Thank you for your continued interest in Partnership Activation, as I truly take pride in pulling together the creative ideas, solutions and strategies in each newsletter for you. 

Click here to purchase the Summer 2013 Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/18tJpIv

This month's newsletter features a collection of insights, including:

  • Wimbledon's Big Data and Small Ads 
  • 10+ Must-See Ted Talks
  • Sports Content Insider - Presented by Freshwire
  • Navigate Research Spotlight: Mobile Video Likely to Make Big Strides in Sponsorship
  • The Portland Timbers' Spread the Love Campaign
  • Raycom Sports Leads the Way with ACC Game Graphics
  • Brand USA Reaches Fans Worldwide Via the World Baseball Classic
  • Wimbledon's Twitter Mirror
  • The SF Giants' @ Cafe
  • Hot Off the Press: Social Media in Sport Marketing
  • Creativity in the Sports Marketplace
  • July 2013 Partnership Activation Rising Stars
  • 5 Must-Follow #SportsBiz Handles on Twitter
  • 25+ Ways to Leverage Watch Partners
  • Paddy Power's Sky Tweets at the Ryder Cup
  • adidas' Rivalry Activation at the UEFA Champions League
  • A Close Look at the 2013 UEFA Champions League
  • StubHub's Innovative Stadium Activation
  • Pre-Season Marketing Ideas
  • The Partnership Activation Grab Bag
  • Branded Entertainment... At It's Finest

Click here to check out the Summer 2013 Partnership Activation Newsletter and connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the quarter!

The Spring 2013 Partnership Activation Newsletter

Welcome to the Spring 2013 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Click here to purchase the Spring 2013 Partnership Activation Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/17f3ott

This month's newsletter features a collection of insights, including:

  • The Dallas Mavericks Augmented Reality Efforts
  • 20 Great Sites to Frequent for Insights and Information
  • Structuring Your Organization for the Future (Content)
  • 10+ Video Series Your Organization Should Be Creating
  • Navigate Research - Industry Spotlight (The Value of the Referee Patch)
  • Nike's Real-Time Marketing Efforts During the Final Four
  • Paddy Power Heckles EPL Substitutes
  •  Unibet Delivers Big for Charity
  • Geofencing
  • Coca-Cola Celebrates the Final Four in Style
  • The Launch of the Ref Cam
  • Grasshopper Zurich Thinks Outside the Box
  • 10 #SportsBiz Topics Worth Keeping an Eye On
  • SMU's Sport Management Graduate Program
  • Creativity in the Sports Marketplace
  • April 2013 Partnership Activation Rising Stars
  • Social Media Spotlight - #WeAreUK
  • adidas Goes All-In to Provide Fans with Insider Access
  • A Close Look at the 2013 Final Four
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 25+ Ways to Leverage Hair Salon Partners
  • What's Hot in Mobile, Social, and Local
  • adidas Lets Fans Posterize
  • Partnership Activation Grab Bag
  • Branded Entertainment At Its Finest
  • Idea Box

Click here to check out the Spring 2013 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

Winter 2012 Partnership Activation Newsletter

Welcome to the Winter 2012 Partnership Activation Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Click here to purchase the Winter 2012 Partnership Activation Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc:http://bit.ly/145Px7e 

This month's newsletter features a collection of insights, including:

  • Athlete Branding
  • 15+ Top Global Sports Business Conferences
  • Interactive Fan Technology at The Barca Museum
  • Freshwire - Sports Content Insider Tips
  • Navigate Research - Industry Spotlight
  • Chelsea Unseen: Behind-the-Scenes
  • Taylor University's Silent Night
  • adidas Kit Sponsorships
  • Laser Graffiti
  • Farmers Insurance's Love Float
  • SMU's Sport Management Graduate Program
  • Paciolan's Pinterest Page
  • Creativity in the Sports Marketplace
  • January 2013 Partnership Activation Rising Stars
  • The Milwaukee Bucks' #ShowMeYourMilwaukee Contest
  • The Washington Wizards' Cookie Challenge
  • A Close Look at the Chick-fil-A Bowl
  • 5 #SportsBiz Handles You Must Follow
  • 15+ Ways to Leverage Formal Attire Partners
  • Molson's Wake Up Call for NHL Fans 
  • Heineken's Bottle Wall
  • Partnership Activation Grab Bag
  • Idea Box

Click here to purchase the Winter 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

Summer 2012 Partnership Activation 2.0 Newsletter

Welcome to the Summer 2012 Partnership Activation 2.0 Newsletter! I apologize for the brief hiatus of ongoing content but am truly excited to share with you this quarter's newsletter.

Click here to purchase the Summer 2012 Partnership Activation 2.0 Newsletter for $7.99. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/NdYwMm

This month's newsletter features a collection of insights, including:

  • A Look at Paddy Power's Ambush Marketing Tactics around UEFA EURO 2012
  • Navigate Research - Industry Spotlight on The Value of a Social Fanbase
  • A Look at How Teams Are Using Projection Display Technology
  • 10 Ways Teams Can Leverage Instagram
  • adidas Speaks to Fans As Owners in Latest Cricket Spot
  • Red Bull's Golf Skee Ball Challenge
  • Property to Keep an Eye On: Jersey Watch
  • The Philadelphia Flyers' FLYERBOT
  • The Tampa Bay Lightning Let Fans Make Noise
  • Sports Illustrated Sheds Golf in a New Light
  • Hot Off the Press: Nielsen Sports Insights
  • Creativity in the Sports Marketplace
  • July 2012 Partnership Activation Rising Stars
  • Social Media Spotlight: Team Infographics
  • 10 Ways to Create New Experiences / Inventory Around the Draft
  • A Close Look at UEFA EURO 2012
  • 5 #SportsBiz Twitter Handles to Follow
  • 30+ Ways to Activate Casino Partners
  • Delta's Touch the Future of Travel Display at MSG
  • Nike's Twitter RSVP Platform
  • Sports... Like You've Never Seen it Before
  • Partnership Activation Grab Bag
  • 4 Ways to Help Sponsors Escape the Clutter on Game Day
  • Idea Box

Click here to purchase the Summer 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Spring 2012 Partnership Activation Newsletter

Welcome to the Spring 2012 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the Spring 2012 Partnership Activation Newsletter for $7.99. 

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/GGZCtk

This month's newsletter features a collection of insights, including:

  • 10 Tips for Activation Success
  • Heineken Capitalizes on Fan Shock Value
  • Trend Watch: Pre-Game Sponsorships
  • Navigate Research: Effective Sponsorship and Fan Research Webinar
  • Industry Watch: Sport is Fantastic
  • 5 Ways Sports Teams Can Leverage Pinterest to Visually Engage Fans
  • FanBridge
  • Labatt Celebrates Sabres Greats in Style
  • Steph Curry Turns to Twitter for a Game of H-O-R-S-E
  • Coca-Cola Turns a Suite Into A Dormitory For Fans
  • Ways to Leverage Music, Resort, and Theme Park Partners
  • Hot Off the Press: Sport Business' Frontloaded
  • Creativity In the Sports Marketplace
  • The March 2012 Partnership Activation Rising Stars
  • XFINITY Presents: The Ultimate Sports Social Media Job
  • 10 Tips to Drive Incremental Value From Your Partnerships
  • A Close Look at the 2011 F1 Abu Dhabi Fanzone
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 30+ Activation Ideas For Leveraging Financial Partners
  • Going Grassroots To Promote Pet Partners
  • Carlsberg Celebrates Its Naming Rights with a Smashing Success
  • Examples of Video Projection Mapping in Sports

Click here to purchase the Spring 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

December 2011 Partnership Activation Newsletter

Welcome to the December 2011 Partnership Activation 2.0 Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the December 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tg9WZ3

This month's newsletter features a collection of insights, including:

  • 20 Non-Traditional Bowl Game Sponsors in 2011-12
  • 2012 - GMR Marketing's Social Media Channels
  • Ohio University Center for Sports Administration
  • 2012 National Sports Forum
  • Navigate Research Industry Spotlight
  • Barclays 20,000th Goal Celebration
  • Sevilla Sells Space on Team Jerseys to Fans
  • Adidas Launches an Augmented Reality Initiative in Scotland
  • Audi Gives a Nod to the Barcelona-Real Madrid Rivalry in a Commercial
  • Oregon Athletics Play Up the Civil War Rivalry
  • All Blacks Fans Experience Rugby in a New Way
  • The Manhattan Sports Business Academy
  • Creativity In the Sports Marketplace
  • December 2011 Partnership Activation Rising Stars
  • The Old Spice Classic's Social Media Efforts
  • A Close Look at the 2011 Grey Cup
  • 5 #SportsBiz Handles You Must Follow on Twitter
  • 50 of the Most Creative Ideas in Sports Business in 2011
  • Zlaty Bazant Beer Encourages Fans to Drink Responsibly
  • Baylor IMG Gives Fans a Suite Seat for the Game
  • The Western Bulldogs' Capture Their Brand Story
  • The New BC Place Showcases the Future of Stadium Lighting
  • Red Bull Soars Over Moses Mahiba Stadium
  • Four (4) Creative Ways to Engage Fans with Interactive Walls
  • Idea Box

Click here to purchase the December 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

November 2011 Partnership Activation Newsletter

Welcome to the November 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the November 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/tKW46y

This month's newsletter features a collection of insights, including:

  • 20 Digital/Social Platforms to Utilize in 2012
  • The Baylor Bold Rewards Program
  • 7 Key Insights from the World of Sports Media & Technology
  • The 2012 National Sports Forum
  • The Emergence of Social TV
  • Asics' Run with Ryan Campaign
  • Long Beach State's "Like Us" Campaign
  • Betfair's QR Cuts Initiative with Bromley FC
  • ESPN UK's New Soccer Augmented Reality Feature
  • The University of Michigan's Jet Pack Delivery
  • Contrex's Cycling Initiative
  • A Look at BeerToasts.com
  • The November 2011 Partnership Activation Rising Stars
  • The Phoenix Suns' Top Facebook Fans App
  • Tailgate Lot Activation
  • A Close Look at Preparations for the 2012 London Olympic Games
  • 50 Ways to Leverage Automobile Partners In-Venue
  • Five #SportsBiz Profiles You Must Follow
  • Manchester United's Tribute to Sir Alex Ferguson
  • The Winnipeg Jets Deliver a Truly Exclusive Corporate Partner Experience
  • ING's Pop-Up Finish Line Displays
  • The Montreal Canadiens Celebrate Team History
  • Betfair Lets Fans Skydive While Betting on Soccer
  • Four Ways to Take Your Kids Club Efforts To New Heights
  • Idea Box

Click here to purchase the November 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2011 Partnership Activation Newsletter

Welcome to the October 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the October 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/rmRwRk

This month's newsletter features a collection of insights, including:

  • A List of the Top Paid Global Athletes in 2011
  • SportShadow.com
  • Adidas' New Marathon Face Cam
  • Best Practices from the National Hockey League
  • The Tampa Bay Lightning's New Microchip Technology
  • Navigate Marketing Spotlight: The Impact of Conference Movement on College Sponsorships
  • Adidas' New UEFA Ultimate Access Campaign
  • Heineken Starvision
  • Tottenham Hotspur's New Augmented Reality Offerings
  • Iowa State's Social Billboard Campaign
  • BMW Mini's London 2012 Olympics PR Stunt
  • Activ8Social's #Sports Newsletter
  • Creativity in the Sports Marketplace
  • October 2011 Partnership Activation Rising Stars
  • Mastercard's Witnessing History Social Media Campaign
  • Creating Powerful Marketing Messages Using Statistics
  • A Close Look at the 2011 MLB Playoffs
  • 5 #SportsBiz Twitter Handles You Must Follow
  • The NFL's Breast Cancer Awareness Efforts
  • Manchester City FC's Family Zone Activation
  • The Portland Timbers' 2012 Fan Draft
  • Women and Kids Invade Istanbul Soccer
  • The Tampa Bay Lightning Use Coils to Create Lightning In-Arena
  • Audi Lets Fans See What Life of a Le Mans Driver Is Like
  • Creatively Using Time Lapses in Sports
  • The Throwable Panoramic Ball

Click here to purchase the October 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Iowa Athletics Turns to a Card Stunt to Promote ANF Day Celebration

The University of Iowa Athletics Department recently teamed up with the Iowa Farm Bureau to pull off a spectacular stadium card stunt display in celebration of America Needs Farmers (ANF) Day at Kinnick Stadium.

Prior to kickoff of a recent Iowa-Northwestern football game, four grandstands of Hawkeyes fans at Kinnick Stadium held up cards on cue to deliver some impactful messages to 70,000 fans inside the stadium and a national television audience on Big Ten Network.

The impressive stadium card stunt display served as an effective way to drive awareness for the America Needs Farmers movement nationwide and creatively unite a stadium full of football fans. The University of Iowa Athletics Department captured the action on several cameras, including one on a time lapse setting that provides a remarkable viewpoint of the activation.

Check out the card stunts below and consider ways that your organization can leverage similar stunts to drive awareness for brands and cause marketing efforts!

Video of the Card Stunt Display

Time Lapse of the Card Stunt Display

Additional ANF Branding and Activation on Game Day

A special thanks to Craig Decker of Virginia Sports Properties for his insights and contributions to this column!

September 2011 Partnership Activation 2.0 Newsletter

Welcome to the September 2011 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the September 2011 Partnership Activation Newsletter for $7.99.

The coolest thing in this month's newsletter is the Nike Film Room... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/opnJZs

 This month's newsletter features a collection of insights, including:

  • A List of 10+ College Rivalry Sponsors
  • LSU's new Microbrew - Bandit Blonde
  • Best Practices from Formula 1
  • The State Farm Territorial Cup Series
  • Chelsea FC TV
  • Heineken's OOH Billboard Displays
  • ESPN UK's Billboard Twitter Engagement
  • Major League Soccer's Fathers Day Twitter Contest
  • Vitaminwater's "Are You Nash Enough?" Campaign
  • Sport Teams and Social Impact
  • Creativity in the Sports Marketplace
  • September 2011 Partnership Activation Rising Stars
  • Using Foursquare to Support the Local Community
  • "Going Big" With Your Activation
  • A Close Look at the 2011 Rugby World Cup
  • 5 #SportsBiz Twitter Handles You Must Follow
  • Create Ways to Generate Awareness in Tennis
  • The Nike Film Room
  • The Denver Broncos' Corporate Partner Pick 'Em Challenge
  • Adidas Calls on Dwight Howard to Dunk on a Giraffe
  • Red Bull Gives Surfing a New Viewpoint with Flares
  • Five Non-Traditional Ways to Leverage QR Codes in Sports

Click here to purchase the September 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

August 2011 Partnership Activation 2.0 Newsletter

Welcome to the August 2011 Partnership Activation 2.0 Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter. I appreciate your patience this month with the slight delay!

Here is a link to the August 2011 Partnership Activation 2.0 Newsletter.

The coolest thing in this month's newsletter is Manchester City's unique collaboration with Liam Gallagher and the band Beady Eye ... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/nvvfSu

This month's newsletter features a collection of insights, including:

  • A List of NFL Training Camp Sponsors
  • The Captain Morgan Sky Bar
  • Toyota's "Mark & Me" Website
  • The New York Giants Historical Wiki
  • The Bills Backers Map
  • Navigate Marketing Industry Spotlight on Nike Logo Valuations and Analysis
  • Manchester City FC's Partnership with Liam Gallagher
  • Virgin America's #FlyTheBeard Promotion
  • Newcastle's Trapped in a Schooner Display
  • The SGI Weekly Intelligence
  • The August 2011 Partnership Activation Rising Stars
  • CanesAllAccess
  • Ways to Drive Fan Engagement on Facebook
  • A Close Look at Copa America 2011
  • Retail Thought Starters
  • Liverpool and adidas' Home Away From Home Events
  • Manchester United's Tour Treasures

Click here to check out the August 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 


June 2011 Partnership Activation Newsletter

Thank you for your continued interest in Partnership Activation.

Click here to purchase the June 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/kEwld3

This month's newsletter features a collection of insights, including:

  • Ford Focus Cam
  • A List of Official Partners and Suppliers of the 2011 French Open
  • Creative Tactics From Across Major League Baseball
  • Manchester City FC's Lift The FA Cup Initiative
  • Trinity Displays
  • Nike's People's Republic of Corinthians
  • The Mercedes-Benz Performance Center
  • The Durex Guerrilla Marketing Soccer Campaign
  • The Vodafone Recharge Truck
  • Enticing Fans with QR Code Prizing
  • The Cynopsis Sports Newsletter
  • June 2011 Partnership Activation Rising Stars
  • Major League Soccer's National Sales Center
  • Mountain Dew's Pinball Machine Skate Park
  • Ole Miss Athletics' "100 Things in 100 Days" Campaign
  • A Close Look at the 2011 NHL Stanley Cup Finals
  • A Look at the 2011 UEFA Champions League Finals
  • Adidas' "Football Paintball" Initiative
  • Red Bull USA's Cubed Pipe
  • Sports Like You've Never Seen It Before
  • Idea Box 

Click here to purchase the June 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

May 2011 Partnership Activation Newsletter

Thank you for your continued interest in Partnership Activation.

Click here to purchase the May 2011 Partnership Activation Newsletter for $7.99.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://is.gd/UssJ3S

This month's newsletter features a collection of insights, including:

  • Fan-Centric Signage
  • The Top Sports Advertisers of 2010
  • Creative Sports Business Tactics from Major League Soccer
  • Navigate Marketing Spotlight: Five Questions with Matt Balvanz
  • Three Things You Need to See
  • The Carrier Classic
  • The Heineken Star Player
  • Miami Heat - Kumho Tires Partnership
  • #SBChat
  • Creativity in the Sports Marketplace
  • May 2011 Partnership Activation Rising Stars
  • Manchester City FC's 'His and Hers' Suites
  • Standley Systems OSU/OU Licensed Copiers
  • Vineyard Vines' Activation at the Kentucky Derby
  • A Close Look at the Carolina Panthers 2011 NFL Draft Party
  • 5 People You Must Follow In #SportsBiz
  • Creative Tactics to Leverage a Tecate Partnership
  • AC Milan Uses Jersey Launch to Showcase New Technology
  • The Minnesota Twins Feature Twins O-Grams
  • Sports ... Like You've Never Seen It Before
  • Idea Box

Click here to purchase the May 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

March 2011 Partnership Activation Newsletter

Thank you for your continued interest in Partnership Activation.

Click here to purchase the March 2011 Partnership Activation Newsletter for $7.99.

If you have a moment, we woulld really appreciate it if you would share the newsletter with friends and colleagues in the industry via email, Twitter, LinkedIn, and/or your personal blog using this shortened URL - http://bit.ly/fwpr2S.

This month's newsletter features a collection of insights, including:

  • State Farm Territorial Cup Series
  • Creative Tactics From Across Minor League Baseball
  • Industry Watch: Panoramic Fan Cams
  • Crowd Flash Mobs
  • Year of the Beard Campaigns
  • Personalized Field Boards
  • Marketing Activity Around the 2011 NCAA Men's Basketball Tournament
  • Range Rover's Wireframe Campaign
  • Dimensional Innovations
  • The Migala Report Re-Launched
  • Creativity in the Sports Marketplace
  • March 2011 Partnership Activation Rising Stars
  • Colorado Rapids' Ambush Marketing Tactics
  • The Trenton Thunder's "Tweet Your Seat" Campaign
  • A Look at the 2011 NBA All-Star Game Festivities
  • 5 #SportsBiz Professionals You Must Follow on Twitter
  • Activation and Branding at the 2011 Daytona 500
  • 3 Terrific Concepts From The Idea Box

Click here to purchase the March 2011 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

The 2011 NHL Heritage Classic - From a Fan's Perspective

The National Hockey League recently treated fans to an incredible experience at the 2011 Heritage Classic. The outdoor hockey game, hosted at McMahon Stadium in Calgary, Alberta was a huge success - attracting 41,000+ fans and a plethora of Official Partners with extensive activation displays on-site.

Enclosed below is a terrific video that highlights the fan experience at the 2011 NHL Heritage Classic. As depicted in the video, fans enjoyed a complete hockey experience that included shooting competitions, youth hockey, street teams, beer gardens, giant inflatables, pre-game flyovers and fireworks, and music and entertainment.

Check it out now:

Here are two (2) additional videos for your enjoyment:

Carlton Tests the Skills of Fans with Massive Magnatron Display

Carlton Draught created a huge splash around the AFL Grand Final in September 2010 by erecting an enormous Magnatron game that offered fourteen (14) lucky contestants a chance to win $100,00 worth of prizes. Carlton created a replica of the game, which consumers commonly play in bars using mini-cranes to pick up plush toys and other small prizes, that stood a massive 10 stories high at the Melbourne Cricket Ground.

Carlton provided the (14) select contestants with a chance to operate a 30m crane with a 750kg magnet attached to try to pick up a variety of prizes, including a Toyota HiLux vehicle, a 10-year AFL Grand Final hospitality package, and $5,000 cash from a Carlton Draught ATM. Contestants were tasked with positioning the Magnatron over a prize they desired, lining up the magnet, and aiming to ensure that they successfully clasped a valuable item.

Consumers could enter for the chance to be (1) of (14) select participants by participating in an on-pack and/or on-air promotion that Carlton executed in the marketplace. 

Check out the unique Magnatron activation stunt below: 

AIK Creates a Campaign Based on Superstitions to Jinx Gothenburg

Superstitions have played a significant role in sports for hundreds of years. While some are short-lived, others have been passed on by players and fans from generation to generation. In August 2010, Stockholm's largest soccer club, AIK, capitalized on the craze around superstitions with a tremendous campaign designed to jinx its upcoming opponent, Gothenburg.

AIK developed a "Jinx Gothenburg" initiative that encouraged fans from across Sweden to partake in a psychological experiment to see if it was possible to make Gothenburg unlucky in their upcoming match. The team created a special microsite that enabled fans to choose which bad luck symbols (mirrors, ladders, black cats) they would like to see placed in the town of Gothenburg in the weeks leading up to the game. To help the experiment come to fruition, fans could lend their own bad luck symbol or text in a donation to support the cause.

Two weeks prior to the game, AIK organizers transported a truck with bad luck symbols to Gothenburg and set them up throughout the town. The team videotaped citizens of Gothenburg interacting with the bad luck symbols and offered live streaming for AIK supporters to enjoy the entertainment.

While the campaign didn't end up working in the team's favor (they lost), it did generate a significant amount of media attention throughout Sweden and served as a stimulus for conversation about the AIK club both online and offline.

Check out a video detailing AIK's efforts below:

February 2011 Partnership Activation Newsletter

Thank you for your continued interest in Partnership Activation.

Click here to purchase the Fall 2011 Partnership Activation Newsletter for $7.99.

This month's newsletter features a collection of insights, including:

  • Innovative Recycling Kiosks
  • Creative Promotional Tactics From Across the NBA
  • Navigate Marketing Industry Spotlight: Camera-Visible Signage
  • Three Things You Need to See: Reality Touchscreens, Interactive Architectural Mapping, Helmet Cams
  • Engaging Fans Via Facebook Fan Night Promotions and Social Media Days
  • Kia Leverages Media Buys with Augmented Reality
  • Nouveau Jour Activates Orange's Sponsorship of the RBS 6 Nations Rugby Tournament
  • The Deloitte Football Money League Report
  • Creativity in the Sports Marketplace
  • February 2011 Partnership Activation Rising Stars
  • Visa Canada's Hockey Love Hurts Campaign
  • The Charlotte Bobcats' Social Network Challenge
  • A Close Look at the 2011 NHL All-Star Weekend
  • Five (5) People You Must Follow on #SportsBiz
  • Creative Tactics From Super Bowl XLV
  • Creative Messaging Campaigns
  • Puma's After Hours Athlete Campaign
  • Leveraging Pet Partnerships With "Pup Rallies"

Click here to purchase the February 2011 Partnership Activation Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.