Partnership Activation Goes Live on the Row Show

If you have a few minutes available, check out the new episode of the Row Show, one of the premier sports business talk shows in sports! I had the privilege of being featured on the show as a guest speaker and would encourage you to check it out on a bi-weekly basis.

Jason Cole and Jonathan Dusing do an incredible job highlighting recent trends and technologies in the space - everything from social and mobile media to innovative marketing practices.

Here is a quick rundown of some recent guest speakers on the show:

Episode 43 - Brian Gainor, GMR Marketing and Partnership Activation

Episode 41 - Jamie Diloreto, Boston College Athletics

Episode 38 - Brian Bowsher, Marquette Athletics

Episode 36 - Craig Pintens, LSU Athletics

Episode 33 - Dan Harbison, Portland Trail Blazers

Episode 30 - Brendan Wilhide, Sports in 140

Episode 27 - Sam Taggart, Vaynermedia

Episode 25 - Jeramie McPeek, Phoenix Suns

Episode 20 - Russell Scibetti, New York Jets and

Episode 12 - Andy Rentmeester, Oakland Raiders


Partnership Activation 2.0 - October Newsletter

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the October 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) Linked In contacts who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

  • Video Board Gaming
  • Batter's Eye Activation
  • Doing the Small Things That Make a BIG Difference
  • A Look at the 2009 China Open
  • Details on the Sponsorship Insights Group Newsletter
  • The October Recipients of the Partnership Activation Rising Stars Program
  • Ways to Leverage a Geico Partnership
  • Creative Activation Ideas

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.

Check out the October 2009 Issue now... and don't forget to pass it along to some friends!