Partnership Activation Goes Live on the Row Show

If you have a few minutes available, check out the new episode of the Row Show, one of the premier sports business talk shows in sports! I had the privilege of being featured on the show as a guest speaker and would encourage you to check it out on a bi-weekly basis.

Jason Cole and Jonathan Dusing do an incredible job highlighting recent trends and technologies in the space - everything from social and mobile media to innovative marketing practices.

Here is a quick rundown of some recent guest speakers on the show:

Episode 43 - Brian Gainor, GMR Marketing and Partnership Activation

Episode 41 - Jamie Diloreto, Boston College Athletics

Episode 38 - Brian Bowsher, Marquette Athletics

Episode 36 - Craig Pintens, LSU Athletics

Episode 33 - Dan Harbison, Portland Trail Blazers

Episode 30 - Brendan Wilhide, Sports in 140

Episode 27 - Sam Taggart, Vaynermedia

Episode 25 - Jeramie McPeek, Phoenix Suns

Episode 20 - Russell Scibetti, New York Jets and

Episode 12 - Andy Rentmeester, Oakland Raiders


More Sports Marketing Trends to Follow in 2011

Thomas Janca of Proximity Prague recently posted a terrific Powerpoint presentation on that details emerging trends in the global sports marketing landscape. The presentation featured some great insights that I wanted to share as key discussion points to monitor.

Ten (10) sports marketing trends highlighted in the deck for 2011 included:

  1. Digital In-Game Experience
    1. YinzCam, FanVision
  2. Social Gaming
    1. adidas' UEFA Champions game, FIFA Superstars, Nike's I AM PLAYR
  3. Content Marketing
    1. Viral videos, digital program ads
  4. Grassroots Marketing
    1. NJ Nets' Hoops and Pancakes, Sigma Olomouc's community efforts
  5. Crowdsourcing
    1. St. Louis Cardinals' fan scouting reports, Boston Globe WC fan perspectives
  6. Local-Based Networking
    1. Washington Redskins and Manchester City's Foursquare efforts
  7. Group Buying
    1. Univ. of Colorado and Washington Wizards Groupon promos
  8. Virtual Goods
    1. The Golf Warehouse's Facebook credits, Virtual appearances by pro players
  9. Ambush Marketing
    1. Bavaria - World Cup, Nike - Berlin Marathon, Hugo Boss - 09 British Open
  10. QR Codes
    1. Detroit Red Wings and Sacramento Kings' QR Code efforts

Check out Thomas' insightful document below: