Wieden + Kennedy Launch Melo's New M8 Shoe in Epic Fashion

The Jordan Brand recently teamed up with Wieden + Kennedy to launch Carmelo Anthony's new shoe in spectacular fashion along the Hudson River in New York City. The two parties collaborated to put on an M8 NYC Flight Event at Pier 54 that was highlighted by an unannounced projection show alongside a 3-story building that featuring an animated Carmelo Anthony dribbling, dunking, and walking on water.

The Jordan Brand set the stage by having Nas perform a live set for the 2,500 guests in attendance and featured a stuntman jumping out of a helicopter into the Hudson River before Carmelo Anthony's image appeared in spectacular fashion.

Wieden + Kennedy's use of projection technology demonstrates how brands can leverage iconic locations at night in new ways to launch products, conduct guerrilla marketing activity, or make a memorable splash.

Check out the amazing product launch display below and click here for more information:

BMW Proves 3D Building Projections Are Here

Sports marketers operating stadium venues with vast blank facades are missing out on a golden opportunity to market to fans entering the stadium and consumers passing by on a daily basis during their morning and afternoon commutes.

With new advances in 3D projection technology (in addition to the LED outdoor marquee displayed by the Miami Heat), sports marketers can display powerful messages on the exterior walls of stadium venues to help drive ticket sales, promote corporate partners, drive awareness for team campaigns/slogans, and simply entertain fans.

While fixed costs are still relatively slightly steep for this messaging medium, they will lower in the coming years and can serve as an impactful way for teams to provide captivating messaging during key times during the season and offseason.

To help demonstrate how powerful 3D building projection messaging can be, take a look at a recent event showcased by BMW in Singapore. The campaign was produced by Publicis Asia and is truly powerful!