Roush Fenway Racing Uses QVC Humor to Sell Sponsorships

As noted in this week's SportsBusiness Journal, Roush Fenway Racing has turned to The Barbarian Group to retool its website and online sales strategy in an effort to attract more sponsors. Roush's new digital efforts are highlighted by a new collection of sales and marketing videos featured on the site designed to tell an entertaining story that also effectively makes a sales point.

The first viral spot is a QVC spoof that features Roush Fenway Racing's Sean Pragano detailing the value of sponsorship opportunities at RFR. The video serves as a great benchmark for other organizations looking to retool their sponsorship sales efforts with a fresh new look (especially coming out of a tough economy).

Check out the clip below and consider new ways that you can breathe new air into your sales efforts!

For more, check out Roush Fenway Racing's Official YouTube Channel.

Source: SportsBusiness Journal 4/26/2010 (subscription only)