Bring Your Out-of-Home Campaigns to Life with Steam!

Are you looking for new ways to leverage team partners? Are you looking for ways to bring the excitement of your games to life for fans during the work week?

McDonald's recently teamed up with Cossette, an advertising agency based out of Vancouver, Canada to create a stimulating out-of-home campaign designed to drive awareness for the chain's coffee offerings. Cossette built a steam machine to fit inside a bus shelter that let off periodic bursts of steam, revealing a hidden message about a McDonald's free coffee promotion.

The creative outdoor campaign, executed to perfection, offers some parallels for sports marketers looking for new ways to stimulate consumer awareness:

  • Teams can promote an upcoming season (and leverage a home improvement/grill partner) by featuring a branded miniature grill giving off steam that reveals the slogan, "It's Time to Kickoff the Season... Are You Ready?"
  • NASCAR (and/or participating teams/sponsors) can feature a visual of a car smoking with a captivating message
  • Teams can feature of a picture of players running out of the tunnel with smoke (e.g. steam) exploding from the visual (think of the Miami Hurricanes running out of the tunnel with the steam)
  • The Miami Heat (and teams with related fire monikers) could feature an outdoor ad with steam to show opponents cooling off
  • Teams can leverage coffee vendors (as seen in the ad) by touting exclusive season-long promotional offers

10 Ways to Leverage Sharpie as a Corporate Partner

Are you looking for new ways to leverage Sharpie as a corporate partner? Are you looking for new ways to provide fans a medium to have a voice?

Check out ten (10) ways to leverage Sharpie below: 

I. Sharpie Sign Creation Stations

II. Fan Message Board / Signature Walls

III. Video Board Feature Detailing the Art of an Autograph

IV. Player/Legend Autograph Appearances

V. Autographed Game Day Magazine Promotional Offer (via Jumbotron/PA)

VI. Interactive Digital Autograph Display

Teams can feature an interactive display in the concourse/OOH destinations where fans can practice their autograph on a basketball/football/tennis ball using a digital Sharpie pen

VII. Giant Autograph Inflatables


VIII. Personalized Photo Autographs via Email

 Click here for more information.


IX. Autograph Ball Display

X. In-Venue Autograph Booth


The 10 Best Sports Billboard Themes of 2009

Partnership Activation has compiled a top 10 list of the best sports billboard themes of 2009. The deck is filled with a collection of tremendous out-of-home marketing ideas that will help you grow your brand. With billboards becoming an integral part of the marketing mix, this is a must-see! 

Hint: to be able to see the deck clearly, click "Full" in the menu bar below the powerpoint below - If you would like to download a copy of the presentation, please click HERE.