Iowa Athletics Turns to a Card Stunt to Promote ANF Day Celebration

The University of Iowa Athletics Department recently teamed up with the Iowa Farm Bureau to pull off a spectacular stadium card stunt display in celebration of America Needs Farmers (ANF) Day at Kinnick Stadium.

Prior to kickoff of a recent Iowa-Northwestern football game, four grandstands of Hawkeyes fans at Kinnick Stadium held up cards on cue to deliver some impactful messages to 70,000 fans inside the stadium and a national television audience on Big Ten Network.

The impressive stadium card stunt display served as an effective way to drive awareness for the America Needs Farmers movement nationwide and creatively unite a stadium full of football fans. The University of Iowa Athletics Department captured the action on several cameras, including one on a time lapse setting that provides a remarkable viewpoint of the activation.

Check out the card stunts below and consider ways that your organization can leverage similar stunts to drive awareness for brands and cause marketing efforts!

Video of the Card Stunt Display

Time Lapse of the Card Stunt Display

Additional ANF Branding and Activation on Game Day

A special thanks to Craig Decker of Virginia Sports Properties for his insights and contributions to this column!

The Making of a University Athletics Team Poster

Have you ever wondered how Athletics team posters are made? Or how many hours of labor goes into designing an appropriate look and feel that coincides with the team's brand DNA and team slogan?

Team posters take hours of expertise and a nice creative touch to produce an outstanding product. Geoffrey Rogers of Old Hat Creative recently created an outstanding five (5) minute time lapse that showcases the eight (8) hours of Photoshop expertise that went in to designing the 2011 Stanford Lacrosse Team Poster. Check it out below:

And here's another video detailing the creation of the 2010 Florida State football team poster:

Old Hat Creative is on fire right now with their creative services and out-of-the-box marketing tactics. I would encourage you to check out their site and sign up for their newsletter.