Corporate partners looking for new ways to engage fans on gameday should consider featuring QR code displays within the stadium concourse that deliver unique, interactive content. Brands leverage QR codes on back-lit displays to distribute free music downloads, gameday programs, virtual premium giveaways (wallpapers, animated characters, 3D characters), free mobile subscriptions, video vignettes, books/magazines, interactive games, and highlight reels to fans.
Firstbank, Colorado's largest locally owned bank, recently engaged travelers at Denver International Airport with three (3) engaging billboard displays featuring QR codes that offered free books, Sudoko, and crossword puzzles. Each of the billboards featured specific messaging that explained to travelers how to access the free content.
- Firstbank estimated that it would give away 7,000 books, Sudoko games, and crossword puzzles over a 5-month span
- The process of downloading a book to a smartphone via QR reader took less than 30 seconds
- Firstbank offered twelve (12) classic books, three (3) crossword puzzles, and Sudoko for travelers
- Consumers could download via mobile phone or online at efirstbank.com/books
Teams could look to replicate this concept within their stadium venues (on behalf of corporate partners) or as a unique messaging campaign in the marketplace. For example, teams could leverage their partnerships with airline partners to feature signage inside airports offering free team content (highlight reels, gameday programs, special offers) to travelers as they wait for their flights. This could also be replicated with auto partners (in waiting rooms), grocery store partners, electronics partners, etc.
Check out Firstbank's terrific airport marketing campaign below: