Vitaminwater Salutes Ray Allen's Historic Moment in Style

Vitaminwater recently celebrated Ray Allen's historic moment setting the NBA's record for most three-point shots in a career by creating a fantastic tribute video that featured remarks from a collection of famous Bostonians, athletes, Celtics teammates, celebrities, musicians, and fans.

Vitaminwater really did a great job making the piece all about Ray (a Vitaminwater endorser), with subtle signage and product placement featured throughout. As brands continue to look for ways to be authentic and endemic in the sports space, one can expect that we will soon begin to see more congratulatory viral posts being produced, as they are inexpensive, heartfelt, and effectively cater to a variety of fan bases.

Check out Vitaminwater's memorable salute to Ray Allen below:

The video featured appearances by Dropkick Murphys, Patriots receiver Wes Welker, UCONN men's basketball coach Jim Calhoun, Ray Allen's wife and mother, actor Donnie Wahlberg, Boston mayor Thomas M. Menino, Celtics center Kendrick Perkins, several Boston media personalities, and more.

On a side note, Brand Jordan also congratulated Ray Allen on setting the NBA's all-time 3-point record with 2,561 baskets by releasing a commemorative viral that recently eclipsed 50,000+ hits on YouTube. Check it out below:

Vitaminwater Gets Creative with Olympic Activation

Are you looking for new, creative ways to leverage the Olympics? Are you looking to promote Vitaminwater products on-site?

Vitaminwater recently featured two (2) unique activation tactics in Vancouver as a means to leverage consumer passion for the 2010 Olympic Games and drive awareness amongst tourists and residents strolling through the city. As a brand within the Coca-Cola family, Vitaminwater launched a full campaign around the 2010 Vancouver Olympic Games that encouraged Canadian citizens, including Olympic athletes competing in the Games, to try its product.  

Check out their two (2) unique engagement tactics below:

Vitaminwater Bus Shelter Renovation

Vitaminwater teamed up with Cleveland-based ad agency Brokaw to transform Vancouver bus shelters into ski lift seating for consumers to enjoy while touring the city. The unique bus shelter branding was accompanied by signage that read, "It Makes the Daily Routine Feel More Like an Olympic Event", and the minor branding tactic really served as a great way to escape the Olympic clutter experienced throughout Vancouver.

Vitaminwater Mini-Curling

Vitaminwater Goes Viral with Steve Nash and 50 Cent...

Are you looking for new ways to leverage athlete endorsers? Are you looking to create a humorous viral campaign that leverages both music and sports celebrities?

Vitaminwater continues to find creative ways to leverage its celebrity endorsers. This time, the nutrient enhanced beverage company released a humorous informercial parody starring the likes of Steve Nash and 50 Cent. In the piece, Nash directs viewers to log on to, where they can create their own flavors.

The piece serves as a great way to connect and provide young adults (who would find the piece humorous) with a desirable call-to-action. It also serves as a perfect example of how brands are using their athlete endorsers through a multitude of out-of-the-box channels. The video shows a personal side of Nash that evokes why he is a perfect spokesman for the brand.

Check out the piece below: