Partnership Activation - April 2010 Newsletter

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the new April 2010 Partnership Activation 2.0 monthly newsletter.

This month's newsletter features a collection of insights, including:

  • Sports Murals
  • Insights Into the Dallas Mavericks' E-Cycling Initiatives
  • Coca-Cola Brings the World Cup Trophy to 86 Countries Worldwide
  • 3D Hockey Dasherboard Signage
  • Details on The Row Show
  • The April 2010 Recipients of the Partnership Activation Rising Stars Program
  • Sports Social Media Watch - Chad Ochocinco Goes Mobile
  • Activation Tactics from the 2010 Final Four and MLB Opening Day
  • The Hong Kong Sevens
  • Ways to Leverage a Bank of America Partnership
  • Creative Activation Tactics

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the April 2010 Issue now... and if you like what you see, please vote for Partnership Activation as the Best Sports Business Blog of 2009 HERE.

Castrol Creates the Ultimate Kicking Machine

Are you looking for new ways to integrate technological advancements and sports? Are you searching for ways to incorporate non-traditional partners?

As soccer fans gear up for the 2010 World Cup in South Africa, BP Castrol Japan is drawing a significant amount of buzz after creating a kicking machine that can kick a soccer ball 200+ kilometers per hour. BP Castrol Japan is leveraging the machine by offering a "Win a Trip to Challenge Ronaldo" promotion where fans from select countries can enter online for a chance to battle Cristiano Ronaldo, one of the world's most powerful shooters, in a head-to-head soccer kick competition.

Castrol signed a six-year agreement in June of 2008 to be an Official FIFA World Cup Sponsor after successfully deriving value out of the Castrol Index, an innovation it created in support of the UEFA Euro 2008 tournament. 

Watch the kicking machine in action below: