Spring 2012 Partnership Activation Newsletter

Welcome to the Spring 2012 Partnership Activation Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Click here to purchase the Spring 2012 Partnership Activation Newsletter for $7.99. 

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/GGZCtk

This month's newsletter features a collection of insights, including:

  • 10 Tips for Activation Success
  • Heineken Capitalizes on Fan Shock Value
  • Trend Watch: Pre-Game Sponsorships
  • Navigate Research: Effective Sponsorship and Fan Research Webinar
  • Industry Watch: Sport is Fantastic
  • 5 Ways Sports Teams Can Leverage Pinterest to Visually Engage Fans
  • FanBridge
  • Labatt Celebrates Sabres Greats in Style
  • Steph Curry Turns to Twitter for a Game of H-O-R-S-E
  • Coca-Cola Turns a Suite Into A Dormitory For Fans
  • Ways to Leverage Music, Resort, and Theme Park Partners
  • Hot Off the Press: Sport Business' Frontloaded
  • Creativity In the Sports Marketplace
  • The March 2012 Partnership Activation Rising Stars
  • XFINITY Presents: The Ultimate Sports Social Media Job
  • 10 Tips to Drive Incremental Value From Your Partnerships
  • A Close Look at the 2011 F1 Abu Dhabi Fanzone
  • 5 #SportsBiz Twitter Handles You Must Follow
  • 30+ Activation Ideas For Leveraging Financial Partners
  • Going Grassroots To Promote Pet Partners
  • Carlsberg Celebrates Its Naming Rights with a Smashing Success
  • Examples of Video Projection Mapping in Sports

Click here to purchase the Spring 2012 Partnership Activation Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

XFINITY Offers a Chance to Win the Ultimate Sports Social Media Job

XFINITY recently launched a contest to hire an individual who will serve as the brand's voice in the sports social media space and go behind-the-scenes at some of the biggest nationwide sporting events in 2012, sharing exclusive insights and updates with fans. 

The contest, entitled “XFINITY Presents: The Ultimate Sports Social Media Job,” runs from January 11 through March 25 in search of the next sports social media star.

The winner will receive a one-year salary and will be responsible for tweeting from the @XFINITYSports Twitter handle on continual basis,  reporting live from premier sporting events throughout 2012, and educating and engaging avid sports fans in social media communities. In addition to live event access, the winner will also receive all the electronics for the ultimate sports pad, including televisions, home audio/video equipment, etc.


From January 13 - February 6, interested participants can submit a :30-2:00 video that demonstrates why they should win the Ultimate Sports Social Media Job based on their sports knowledge, social media expertise, personality, and passion for XFINITY products and services.


From February 9 - February 19, the top video submissions will be featured on the contest tab located on the official XFINITY Facebook page for fans to vote on. The video entrants that receive the Top 5 votes will advance to a finalist round where they will have an opportunity to travel to a live sports event and showcase their skills on-site.


Five (5) finalists will each travel to one (1) of (5) premier sports events the weekend of March 8-11 and will be asked to chronicle their live experiences behind-the-scenes via tweets, Facebook posts, video uploads, etc. A panel of judges will evaluate each of the performances - looking for which finalist does the best job showcasing his/her skills on-site! A winner will be selected by March 25th and will truly win the Ultimate Sports Social Media Job!

The contest will present a once-in-a-lifetime opportunity for one (1) lucky consumer looking for a way to officially launch their career in sports and social media. Check it out by clicking the image below and enter a video submission for a chance to win!

 In full disclosure, the writer (Brian Gainor) worked directly with the XFINITY team to launch the XFINITY Presents: The Ultimate Sports Social Media Job contest. For contest rules and more information, head to the official XFINITY Facebook page here.