adidas Drives Store Traffic With Shoe Box Marketing Stunt/
adidas celebrated the grand opening of its flagship store in Melbourne, Australia with a creative marketing stunt designed to drive excitement and foot traffic. adidas erected several giant shoe boxes throughout the mall and gave unsuspecting consumers passing by a left shoe with a voucher attached that they could redeem for a free pair of shoes of that style inside the adidas store.
The adidas marketing stunt was creatively executed and served as a great way to generate buzz and excitement at a relatively low cost. Check it out below: