SMU Delivers for Sports Business Professionals

It happens to 99.9% of us. One day we realize we’re not going be a professional athlete. But the good news is you can still make a career out of your sports passion.

Recently I chatted with my friend @SportsBiz_Prof, SMU’s Masters in Sport Management program director, and he caught me up on what SMU has to offer.

You get access to real-world learning, hands-on internships, and professors with more than 100 years of combined industry experience. Dallas is one of the hottest sports markets in the country with teams in every major league, plus world-class facilities, sponsors and sports marketing agencies. You can even earn your degree by taking night and weekend classes, so you don’t have to punt on your current job.

  • Access to major professional sports teams such as the Dallas Cowboys, Dallas Mavericks, Texas Rangers, Dallas Stars and FC Dallas.
  • Taught by professionals with extensive experience in a variety of sport segments including professional leagues and teams, media and broadcasting, marketing and sponsorship, facilities, and sport equipment and apparel.
  • Experiential learning through field trips, guest speaker appearances, symposia, consulting projects, student mentoring and internships.
  • One-year program with night and weekend classes.

For more information, reach out to @SportsBiz_Prof, or visit