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    Entries in nike viral (3)


    Nike Welcomes Action Sports Enthusiasts to "The Farm"

    Are you looking to feature action sports in non-traditional settings? Are you looking for new ways to incorporate action sports?

    Nike continues to revolutionize the action sports space by refurbishing non-traditional areas into ultimate attractions for skateboard/snowboard enthusiasts. Nike recently ventured to the German countryside to create its newest action sports spectacle, "The Farm".

    Once the project was complete, Nike invited some of the world's greatest action sports enthusiasts to try out all of the new toys it had to offer... Check out the viral piece below!


    Nike Shows What it Takes to Bleed as One...

    Are you looking to create a viral campaign that emphasizes team unity and focus? Are you looking for new ways to engage fans on one united front?

    Nike recently released a powerful viral piece that demonstrates the things the Dutch National Team will need to effectively do during the 2010 World Cup to realize their full potential. The piece, entitled "Bleed as One" is very interesting because it uses some unusual imagery to demonstrate how the team will need to compete as a united front with with resolve and focus, not just their brilliant style of play.

    Check out the piece below:


    Nike Turns its Marketing Focus to the Legend of LeRoy Smith

    Are you looking to create motivating promotional campaign that inspires consumers across the globe? Are you looking for a unique way to capitalize on professional sports in a unique way?

    Nike hasdone it again. Each year, the sports marketing masterminds at Nike create an inspiring campaign that turns the heads of sports fans across the globe. This year's viral marketing campaign - Get Your Basketball On - centers around LeRoy Smith, a figurehead who is said to be the man behind Michael Jordan's motivation to become the greatest of all time. While in the 10th grade, Smith beat out MJ for the last spot on the Varsity basketball team- amoment that Jordan will never forget.

    Nike called in Charlie Murphy (an actor who gained noteriety from his role on The Chappelle Show) to play the part of LeRoy Smith in a series of mock videos and skits, which include training videos, news segments, and video game previews.

    Nike features a collection of interactive features on the promotional site, including a petition for fans to vote Smith into the Hall of Fame, desktop accessories, iPhone applications (and other fake LeRoy Smith gear), and a DVD series (a collection of YouTube segments). In essence, the LeRoy Smith platform serves as a natural fake brand extension for Nike to promote and capitalize on.

    While the campaign doesn't scream Nike by any means, it will definitely spark plenty of discussion within the basketball community. A strong sports viral marketing platform with substance and legs, it will be interesting to see how far the LeRoy Smith story takes off.

    Check out some of the clips below (and click through to view some of the other segments on YouTube)... It's a classic "do it yourself" platform and a job well done by Nike!