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    How Would You Look in a Globetrotters Uniform?

    Is your organization looking to create a viral marketing campaign that serves as a simple, yet effective branding piece?

    The Harlem Globetrotters recently launched a creative viral marketing campaign entitled “My Magic Circle”in an effort to drive web traffic and awareness for the organization’s 2009 domestic tour.

    The Globetrotters’ “My Magic Circle” promotional effort enables fans to create their own ball-juggling videos by importing photos of themselves and their friends. Once the videos are complete, consumers have the option to share their customized film with family and friends.

    The Globetrotters’ “My Magic Circle” promotional tool is essentially modeled after the widely popular ElfYourself campaign that Office Max has executed the past few years. The campaign has proven to be a simple, yet very effective branding piece for the Globetrotters’ organization that has drawn a tremendous amount of buzz in the sports marketplace.

    A special thanks to Matt Clay of the Harlem Globetrotters for his insights and contributions to this column.

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