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    Entries in nhl sponsor (1)


    SUBWAY Unveils a Fresh Promotion in Columbus

    Are you looking for new ways to leverage QSR partners? Are you looking for ways to tie ticket sales drivers into partnership agreements?

    The Columbus Blue Jackets recently announced a partnership agreement with SUBWAY Restaurants offering the team's fans an incredible promotional offer. SUBWAY and the Blue Jackets organization are teaming up to offer a "4 Subs, 4 Stubs" promotion that enables fans who purchase four (4) foot-long subs in one (1) transaction to receive a voucher for:

    • (4) select Blue Jackets tickets for just $5 each (in the SUBWAY Fresh Seats)
    • (4) Blue Jackets/Subway co-branded shirts

    The Blue Jackets have designated 250 SUBWAY Fresh Seats for five (5) select games during the 2009-10 season. When the allotted tickets are gone, fans can use the voucher as a $5 discount on select area tickets. Consumers may take advantage of the SUBWAY Fresh Seats at the following games:

    • December 14th vs. Nashville
    • January 18th vs. St. Louis
    • February 4th vs. Dallas
    • March 2nd vs. Vancouver
    • March 15 vs. Edmonton

    The Blue Jackets organization did a terrific job concepting the "Subway Fresh Seats" section - an idea that will most likely be replicated in many other venues. Check back for additional "fresh" ideas from the Blue Jackets soon!