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    Entries in ticket strategies (2)


    The Florida Panthers Offer a Good Time Guarantee For Fans

    The Florida Panthers recently turned to a new ticket sales strategy to draw fans to the Bank Atlantic Center in January. The Panthers are offering a "Good Time Guarantee" that ensures fans that they will receive their money back if they don't have a good time at any of the team's nine (9) home games during the month.

    The Panthers are leveraging the guarantee and appealing single game ticket offers (game ticket and free parking for $9) to attract fans to the arena and assure an unforgettable live game experience.  The Money Back Guarantee applies to up to four (4) tickets for one (1) game during the month of January. The refund guarantee does not incorporate issues due to service, maintenance, parking, or building fees. 

    Sunrise Sports and Entertainment President and COO Michael Yormark commented on the unique promo by saying, "We have been saying all season long that Florida Panthers hockey at the BankAtlantic Center is one of the best live experiences in South Florida, and the professional sports industry. Now, we are putting our money where our mouth is and guaranteeing that incredible experience or your money back.”

    A "Good Time Guarantee" serves as a creative, unique idea for sports organizations looking for ways to spike attendance during months of slow attendance or poor attendance. It's important to note that the Panthers have played this strategy right - only offering it for a month-long period. Organizations can offer the "Good Time Guarantee" as a general slogan/cause throughout a season but they would not want to consider making a full ticket refund available for fans purchasing multiple game ticket packages.


    Looking for New Ways to Reward Season Ticket Holders?

    Are you looking for new ways to demonstrate value to season ticket holders? Are you looking for ways to promote small businesses in the local marketplace?

    Sports organizations looking for new ways to provide value to dedicated season ticket holders should consider finding new ways to advertise and promote "their" business. In 2008, the New York Knicks created a tremendous resource - the Knicks Business Alliance - to drive sales/B2B efforts amongst the businesses of the team's season ticket holders.

    Teams should consider taking the Business Alliance concept one step further by featuring pillars/LED stadium concourse level signage that touts season ticket holders' business cards or related information. Teams could consider partnering with a financial/insurance/tax services company to execute the initiative (and provide additional benefits/services for all parties involved).

    The Firstbank in Colorado recently implemented a similar initiative that has drawn raves of excitement. The bank installed a series of rotating display signage that featured a collection of business cards representing their small business customers with the tagline, "We care about small business" (a team could use the tagline, "We care about our season ticket holders").